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Real Estate Blogging – Better Blogging for Real Estate Agents – Part 2 of 3

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 03-02-2011

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Real Estate Blogging                                                                                                                                                                       client contact

The Lowest Cost Method of Keeping in Touch With Your List

Because of the ability to shape your reputation, plus the ease and cost to be able to keep in touch with your list, there really is no other tool that you can use to do this as effectively as blogging.

You can find articles all over the Internet; you can seek out videos with ease. With a little effort you can write your own articles or even pay a ghostwriter to do it for you. Once you have the information that you want to post to your blog or submit to your favorite ezine. All that is left to do is the very inexpensive task of writing a four or five line email to direct people to your Blog and to press the send button… Now, how hard is that?

If you email your list every three weeks, you will have the created the ultimate way of building a connection with your buyers and sellers for the rest of your selling career. One of the biggest mistakes most real agents make is that they do not keep in touch with their list. The second mistake is that they spend the time when they make contact… selling them.

Just think for a moment what would you think if you purchased a new car and thirty days later the car salesperson called the tried to sell you another car? My bet is not too much… So we know we have to keep in touch with our list, more than every three weeks would drive me to put you into the delete file, less then that would create the risk of being forgotten when the opportunity for them to refer presents itself.

Consider the cost of newspaper, magazine, television, radio, billboards or bus benches and of course direct mail. The Internet is by far and away the least expensive and arguably the most effective medium that you can tap into today.

If you do not feel that you have the time, or the ability to write articles for your Blog… then hire a ghostwriter to put together a weekly article around the keywords or topic of your choosing. Give them the password to your blog and for a fraction of the cost of the advertising mediums just mentioned you will have a formal blog with everything done for your.

Now if you are the kind of real estate agent that keeps in touch with your list, and you should be. Then this is another area where you will be able to free up some money to write the articles. You will be able to eliminate or scale back your direct mail costs.

Follow this link to read Article 1 - 3 on Real Estate Blogging

James  Osmar
SellingToolz Ltd.

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