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London Ontario Real Estate – James Osmar

London Ontario Real Estate James Osmar is a London Ontario Real Estate Agent, as a Real Estate Professional he and his team apply his Home Selling System in the London Ontario Real Estate market.  Relocation services and an information referral...

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Real Estate Marketing – Video Websites are Creating a Revolution

Posted by James Osmar | Posted in Real Estate Videos, Real Estate Websites, Social Traffic Maker | Posted on 18-01-2011

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Real Estate Marketing                                                                                                                                                                  real-estate-marketing

Real estate marketing with online video is fast becoming the norm in advertising over the internet today. The fact that Google has purchased YouTube attests to the fact that internet video has potential in this respect. Generating leads through the use of real estate websites with video tours is increasingly being used by tech savvy real estate agents. Given the fact that many internet users prefer to get information from video rather than reading, website video is a tool that you cannot afford to ignore if you are in the real estate business. This addition to your presentations will go a long way in separating you from the competition.

Video produced for purposes of generating leads in a real estate marketing world can be divided into two distinct categories, which can be used simultaneously to produce a unique internet marketing campaign. These categories are;

  • Video used for the purpose of lead generation, a tool that enables you to show your sellers how you are going to market their home. This can be done at the listing presentation or as part of your prelisting package. It can also be used as a tool to get your sellers to send their circle of influence to see the video on your website, creating a massive lead generation opportunity.
  • Promotional Content – This is prospecting strategy that most Real Estate Professionals have not figured out yet. If you post a video, it enables you to link back to your site, driving tons of free traffic and all of those potentially untapped buyers and sellers. It also has the net effect of giving you a back link to your website and giving your website a page rank boost in the search engines.

Traditionally, visual content in the real estate market was composed of static images placed in a gallery or at most images that allowed the viewer to pan from side to side or zoom in on the photo. With the advent of online video for real estate lead generation, producers of video tours have had to come up with videos that entertain as well as inform.

The use of video to generate leads had led to more sophisticated video productions being invented. It is now possible to use online mapping and video tours to search and view real estate property in many areas. This is however a technique that is still slowly catching on amongst Real Estate Professionals. Due to the popularity of YouTube videos, search engines are now incorporating a feature through which search spiders can go through the dialogue in the video description and list it in the organic search results depending on the search keywords. You will often see videos rank high in the search engines within hours. This has led to a closer integration of the real estate and video production professions. There are video producers who are specializing in producing content specifically for the real estate business. Another development is that Real Estate Professionals are now looking into creating websites that can easily incorporate videos in a way that it is user friendly and fun for a prospective buyer to use.

You may think that all this is too complicated for you, but you will find that the benefits of a video website greatly outweigh the effort it takes to post a video. As well, the cost of a feature video is literally pennies on the dollar when compared to other forms of advertising and a video posted to the internet can be used as a traffic generation tool for years. Another aspect that should be a major consideration is that studies have found that video causes the visitor to stay on a website up to four times longer. This is major knowledge as the average visitor to a website stays for three and a half minutes but normally decides to leave within nine seconds. The trick is to get them to break though the nine second time barrier, the longer a person stays on your website the better the opportunity to get them to offer up their contact information. Video has become one simple method of encouraging visitor involvement and pushing them beyond the nine second rule.

If you are the type that feels comfortable using a camera that’s great if not there have been some great adaptations to still photos that now enable you to turn photos into video. This is something that all Real Estate Professionals should get into as the early real estate agents that adapt to this new real estate marketing strategy will be the ones to benefit the most.

James Osmar
SellingToolz Ltd.
800-409-9850

Real Estate Websites With Video For Generating Real Estate Leads

Posted by James Osmar | Posted in Lead Generation, Real Estate Videos, Real Estate Websites | Posted on 16-01-2011

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Real Estate Websites with Video                                                                                                                                                   video-website

Real Estate Websites with Video help real estate agents solve one of their greatest challenges, how to become competitive at generating leads for their real estate business.

Most of real estate agents are well aware of the benefits of having a website but the challenge lies in driving targeted leads to their websites and then converting those leads to clients. The new standard toady involves the use of website video to assist with selling homes and acquiring targeted leads. The use of video for marketing real estate property is still at a stage of catching on due to various misconceptions among the real estate agents on it ease of use and cost to produce.

Creating video for your website is pretty simple if you already know how to use a camcorder or you can turn photos into video. All you need to do is walk through every room in the house and take videos or photos of the features that you want to promote about the specific property. Describe it in detail as you would to a prospective buyer who is physically present with you. Once you get the hang of this then you are on your way to producing quality video content to help you generate leads and market your listings.

Creating a video tour is not as expensive as is often thought. If you do not want to engage the services of a professional video production company, then here are a few pointers on how to make your own.

Record the video on your camcorder and then transfer this video to your computer using either a firewire cable or a USB connection. These cables come standard with most camcorders.

Edit your video using video editing software. It is possible to get suitable editing suits that are completely free on the internet, but if you are thinking of incorporating advanced video effects in your tour then you might consider purchasing a premium package. These video packages are relatively inexpensive and can be purchased for about one hundred dollars.

My two favorite video editing software suites are Pinnacle Studios and CyberLink Power Director for Windows; the Macs come with their own proprietary software. You can also use PowerPoint and Camtasia to make some pretty cool videos out of slides and photos.

You should make sure that your computer has the capacity to handle video editing tasks. Using a computer that has lower specifications will lead to constant crashes and you may have to compromise on quality.

The benefits of using video to generate useful leads for your real estate business are often underestimated. You can sell a property directly with the use of video tours. You will definitely get more traffic to your site than a competitor who is using static images. Consider the costs that you incur when you have to follow the traditional method of selling a property. Video tours can save you plenty of time to that you would otherwise spend on marketing efforts so that you can concentrate on other aspects of your real estate venture. The best benefits occur when you place your videos on YUouTube.

A video website will not only increase the visibility of your properties and help you generate leads, or close more deals, it will also show that you are a professional who thinks outside the box. This will serve to boost the confidence that prospective buyers will have in your business and you will find that you are more effective in your marketing than before. To get a better understanding about video and its overall benefits I would recommend reading this article and looking at some of the examples provided with it.

Real Estate Websites with Video | The Amazing Benefits

James Osmar
SellingToolz Ltd
800-409-9850

Real Estate Websites with Video |The Amazing Benefits

Posted by James Osmar | Posted in Real Estate Training, Real Estate Videos, Real Estate Websites | Posted on 15-01-2011

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Real Estate Websites

Real Estate Websites with video and many of the internet tools that are available today are so powerful when used correctly; I am curiously amazed that so many real estate agents are so slow to adapt to such great opportunities.

Video on your real estate website offers so many benefits that I am actually puzzled that real estate agents have not been drooling over the potential to increase and enhance their real estate sales. It’s use as a marketing tool, listing presentation tool, a pre listing tool, buyer presentation tool, free traffic tool or search engine ranking tool. I mean the list can go on and on, yet most Real Estate Professionals are afraid to get in front of the camera or unwilling to spend a little money to get a video made.

I am going to share with you some incites and strategies that I find fascinating. As a marketing tool it blows away other mediums in terms of price, reach and the ability to track results. The cost to get a video made with twenty or thirty photos is about a tenth that of print medium and the video can stay working for you for years, pushing visitors to your website by attaching a simple link. Pretty much any one can take some photos, so there really is no reason not to include this as one of your top marketing strategies.

One of the biggest benefits happens when you get your listings on YouTube, not a virtual tour site because there is very little organic or free traffic that comes from these sites. You have to be able to put the YouTube video on your website so that you can direct visitors to your site with email, word of mouth and other marketing efforts. It is essential that you have a website with the proper lead capture technology; I say this because internet lead generation has now become the most effective ways to increase your real estate sales.

Get the video of your sellers home onto your website, call your sellers and tell them that you are going to send them the link to your site with an attached email letter that they must send to all of their friends. This attached email hass a prewritten email they can copy and paste, it contains a P.S. to have them forward this email as a super big favor to all of their friends.

Stress to them the importance of this, because if they get their home sold in the first forty five days it could mean a significant difference in the final selling price. This is because they will not have to deal with a price reduction in forty five days and as a rule the buyers that come in later on in a listing will know that their home has been on the market and very often will be encouraged by this to make a lower offer.

Now you have done two things, you have motivated them to email to their list and you have set the stage for a forty five day price reduction.

To illustrate, if your sellers have fifty friends in their database and if their friends that have been encouraged by the P.S. in the email, forward this email to their fifty friends, that would be 2,500 emails all linked back to your website. The numbers of free visitor traffic can be enormous, if only ten percent participate in this viral marketing effort that would be 250 people that your sellers have silently referred and directed to your website. All for the inexpensive cost of a video, and your sellers are doing all the work… Gives me goose bumps thinking about it!

We just did a new video yesterday for a London Ontario Condominium; Brian Byrne of RE/MAX Centre City Realty has just added the video to his website. Take a look Turn Photos into Video. They really do add a lot of Wow factor, one more big benefit for using video as they impress the heck out of your sellers. I love it because almost all sellers start telling all of their closest friends and family to go look at the video.  Notice how you can add your website link for driving additional organic traffic back to your real estate website.

James Osmar
Real Estate Agent Training
SellingToolz Ltd.
800-409-9850

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