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Toronto Real Estate Market Will Do Just Fine

Posted by James Osmar | Posted in Real Estate Articles | Posted on 28-07-2017

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It is said as the Toronto real estate market goes so goes the Canadian market.

Not so fast...

Vancouver hit a wall last summer, I know because I was there counting the bricks. This summer it's happening on the other side of the country.

Barring nuclear disaster, after this all shakes out Canada's real estate markets will do just fine.

Toronto is currently in what I refer to as a Market Trifecta... a price whiplash, 15% tax hike and the traditionally slower July market.

Then, of course, there's the negative media chatter about interest rates and a possible land transfer tax increase.

Oh, my!

How will we ever survive?

When I started selling real estate back before salamanders, interest rates were 21% and home sales dropped 15% to 20%.

At the same time, my sales were exploding.

How? You say...

I put on my big boy pants... worked a little harder and a lot smarter!

I realised if total sales dropped from 12,000 ends down to 10,000... That was still a big enough pile for me to chip away at.

Wait, I almost forgot the sky is falling... Right?

Not!

If you're caught up in this market pinch, work on the areas of your business that you have not been able to keep up with, now is the time to get those things done.

The next big seasonal real estate market is just around the corner. Making this the perfect time to start laying out your plans for expanding or building a new lead campaign such as...

Google Leads

Facebook Leads

Flyer Mail

Door Knocking

Call your list with a survey

Organize Your CRM

or

Shoot some super cool videos... Wanna know how I do them?

There are lots of possibilities.

If you need help setting up a new system, reach out... It's what I love to do!

Remember in good markets or bad. People still have to move.

My first year in real estate, it was one of the worst markets in history, and I did just fine.

In the next video, I'll tell you how I did it.

Oh Yeah...

Did I Tell You I Love What I Do...

James "Build a New System" Osmar
http://SellingToolz.com
Proudly Canadian

 

The Perpetual Sales Loop | James Osmar

Posted by James Osmar | Posted in Lead Generation | Posted on 24-10-2013

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Perpetual Sales Loop is about How to Dramatically Increase Your Online and Offline Sales Using the Principles of Scientific Advertising  and Permission Based Marketing

One of the most important things that you can do in your real estate business is to learn how to drive massive amounts of targeted traffic to your websites or hire someone else to drive this traffic for you.

Perpetual Sales Loop  <<< ---- Follow this Link to Get More Information!

The National Association of Realtors® (NAR) has complied research showing us that over 90% of all people go to Internet when buying or selling real estate. So it should make perfect sense to you that the vast majority of things that you do in your day-to-day real estate business need to be done with the sole purpose of driving traffic to one of your websites.

Because of this, I believe that the person who builds the most systems will get the most leads, sell the most properties and because of this create the most job security.

Job security, now isn't that a concept in real estate sales?

According to NAR, buyers and sellers move on average every seven years, and 50% of all people who fill out a form on the Internet buy or sell within 18 months, with 15% making a move within 90 days. Therefore when you acquire new sign-ups that are not moving in the short term, it would be very prudent to keep the relationship warm using our long-term Perpetual Sales Loop strategy.

As well, after a person buys or sells a home and is out of the market, that person immediately falls back into the category of a long-term lead. It is critically important that you understand the concept of the Perpetual Sales Loop because it will positively affect your repeat and referral business for the rest of your real estate career.

James Osmar
SellingToolz Ltd.
800-409-9850

Real Estate Websites and the Irresistible Pop Over Offer

Posted by James Osmar | Posted in Real Estate Websites | Posted on 23-07-2013

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Real estate websites and the irresistible offer http://SellingToolz.com - The irresistible offer on your real estate website, when used correctly, will provide you as a website user a great advantage over websites that do not employ these tools on their homepage.

That is if the offer is good and the timing of your irresistible offer appears at the right time, after the buyer looking for a new home or the seller that is looking to put their home up for sale lands on your webpage.

It is said that the average bounce rate happens between 9 - 15 seconds of a website visitor landing on your webpage, so we have set up the Performance webpage to have the irresistible offer appear 10 seconds after the visitor lands on the website.

Pretty, pretty cool!

To see this pop over in action go to http://JamesOsmar.com

SellingToolz Ltd.
800-409-9850

Real Estate Websites | Branded & low-Branded Websites

Posted by James Osmar | Posted in Real Estate Websites | Posted on 15-10-2012

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http://PerformanceWebPage.com My Name is James Osmar and today I want to talk to you about two types of website systems, designed to capture Branded and low-Branded Leads.

Where we place adds on Google, Bing and Yahoo. We have all seen the placement ads located at the top and the side of the search engines.... Well I just recently read an article from the NAR that stated 99% of all people now search on the Internet when looking for real estate.

We have recently added Team Lead Sharing, which of course is included; this also works to delegate your leads when you are out of town on holidays, or just to tired from working to hard... lol

We have also get an automated a built in e-Mail lead follow up system, enabling you to send unlimited emails Which is perfect for softening up the lead or making fast contact when just can't.

James Osmar
SellingToolz Ltd
http://SellingToolz.com

Chris Leader Real Estate Training Events – Three FREE Credits

Posted by James Osmar | Posted in Real Estate Training | Posted on 19-09-2012

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Chris Leader has three upcoming events where you will even get to earn 3 FREE Credits towards your Real Estate Licence. The Events are being held in St. Catharines, Mississauga and London, Ontario.

WASTING TIME WITH BUYERS? Chris will show you how to only pick the right ones!
Buyer Strategies With Chris Leader.

Taking on every buyer can be a waist of time adn money. Chris will show you how to Focus Your Business For Maximum Success.

JUST IMAGINE

  • Easily finding high quality buyers
  • Knowing if buyers are serious and ready 
  • Understanding the shift in buyer expectations 
  • Communicating your unique value to suite their needs
  • Saving time by narrowing their search 
Learn the secrets of working with buyers in a competitive market from Chris Leader, President and Master Trainer of Leaders Edge Training. Chis - a 30 year veteran of the real estate industry - has helped thousands of real estate professionals across North America run a more profitable business.


Hope to see YOU at the Event

Look for My Booth!!  

SellingToolz.com



Here are the Event Details:

September 25, 2012 – St. Catharines
Holiday Inn Conference Centre – Royal Henley Ballroom
327 Ontario Street
St. Catharines, ON L2R 5L3
(905) 688-2324

September 26, 2012 - Mississauga
Mississauga Convention Centre – Halls B & C
75 Derry Road W.
Mississauga, ON L5W 1G3
(905) 564-1920

September 27, 2012 - London
Best Western Lamplighter Inn – Regency Ballroom
591 Wellington Road South
London, ON N6C 4R3
(519) 691-3414

REGISTRATION/NETWORKING: 9:00 a.m. – 10:00 a.m.
SEMINAR: 10:00 a.m. – 1:00 p.m

SIGNUP HERE --->>> Leaders Edge Training 

 

 

 

New Photo Scroll Feature Added to the Performance Web Page

Posted by James Osmar | Posted in Real Estate Websites | Posted on 01-06-2012

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New KILLER Features...

 

Real Estate Listings

Many updates have been added to the Real Estate Web Site the Performance Web Page, built around as the name suggests... Branded Lead Generation.

The Performance Web Page has just been enhanced with the newest version of a scrolling photo feature that enables Real Estate Agents to upload pictures of listings or special offers with just a few clicks. The big benefit is that the visitor to the web site must opt-in with their name and contact information to view more photos or to get more details, resulting in a branded lead.

For clarity, a Branded Lead happens when a person that signs up on your web site, knowing that you are a real estate agent by virtue of the fact that they see your face, your logo and your company logo and they still give you their name and number.

As well this new listing display feature enables agents to feature properties such as open houses or price reductions or new listings.

The last  feature added to the Performance Web Page was was the addition of new header images with special offers to encourage Buyers and Sellers to leave their name, number and email address.

The next big feature that we hope to have enabled in just a few days will be the addition of social media buttons.

View Live Examples of the NEW Photo Scroll Tool <<<<---- CLICK HERE

James Osmar
http://SellingTOOLZ.com 

Canadians Chasing Beaver

Posted by James Osmar | Posted in Random | Posted on 22-04-2011

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Canadians chasing beaver and we are Damn good at it!

SellingToolz

How to Effectively Conduct Online Lead Generation

Posted by James Osmar | Posted in Lead Generation | Posted on 11-01-2011

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Online Lead Generation                                                                                                                                                                Gift-Box

Success in real estate sales is partly determined by relationships developed through online lead generation. The concept is quite recent in the industry and can be confusing to both new and experienced agents. Despite this, relationships are fundamental for success in real estate and you can not manage without them. The internet has simply offered real estate agents a new means in which they can meet new potential clients.

Traditionally, many Realtors® used door knocking, cold calling or advertising as a strategy for acquiring new clients. The method is still in use today but is not nearly as efficient as the internet as a form of lead generation. When using these old time consuming and costly methods of generating sales, more often then not you end up with sore knuckles or a sore ear.

In other words you are spending a lot of time or money trying to find strangers with a view to doing business. Considering that most people like their privacy, this invasion is often not taken kindly at all. In fact, some people treat such offers with hostility and tend to drop the receiver immediately or slam the door… ever been there?

To succeed as a Realtor®, you must develop a system of  lead generation that will guarantee your business a constant stream of buyer and seller leads. Especially when starting out in the business, if you need to kick start your business or increase sales of your existing business. You will realize that consistent lead generation and prospecting is a must in order to secure enough leads to achieve your sales goals. You cannot depend on your broker or your friends and past clients for a sufficient number of leads to reach any serious level of sales. Real estate sales is a contact sport, you chose this path and the sooner that you accept the fact that you will have to approach more people then people will approach you, the more likely you will succeed.

Online lead generation is among the best strategies to use for securing clients. To illustrate this, gathering leads usually involves targeting both buyers and sellers to conduct business and research is essential if you are to get the best possible leads going about it the old fashioned way. Meaning you will have to conduct a survey of the city, find out the forces which influence the real estate sector in your target market, as well as getting information on local demographics and home values. On the same stride, you must research on median income levels for people living in the area so you can choose a suitable niche to focus on. You will then have top develop a means in which you are going to meet this target market.

The enormous flexibility and reach of the internet makes the process of targeting a market and doing the research much simpler as you can use tools that quickly let you do split testing and cost analysis with the click of a mouse. What once would have taken weeks or months can now be organized in days and even hours.

When visitors go to your websites and complete your lead generation contact information form, you will have to follow up preferably by phone. The follow up method will determine the type of relationship you will have with the client. Hence, it is advisable not to put pressure when talking to potential clients swarming them with multiple qualifying questions. Simply spend the first few minutes of the phone call encouraging conversation and building rapport. If you can get the person on the other end of the phone talking, you are leaps and bounds ahead of your competition. The critical aspect here is to avoid being the typical real estate agent, don’t go for the close; don’t try to qualify them in the first thirty seconds of the call. Spend that valuable few minutes talking to them like a friend, once they open up they will tell you through their conversation what their intentions are and give you the answers to half your qualifying questions on their own.

It is best to adopt a friendly tone and converses normally, do not expect to seal the deal with the first phone call or email. Your perseverance and firmness will be put to the test constantly and how you react will to a large extent determine the success of the conversation. Once they have opened up and started to talk for a few minutes, this will be your opportunity to make them your offer. I call it the elevator sales pitch, imagine you are on an elevator; you have thirty to sixty seconds to enlighten them with your offer. If you are a good sales person you will be able to do this, if not you better practice your script in a way that enables you to deliver your message within this short period of time.

Your Real estate websites should not be left as the last thing on your list to consider as a source of  lead generation, your real estate websites should be your first. Today’s market demands that you have more than one website, focusing on every aspect of the buying and selling cycle. They should be your primary source for real estate prospecting, relationship building and selling tools.

James Osmar
Selling Toolz Ltd
800-409-9850

MLS® London, Ontario – Real Estate Blogs

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 09-01-2011

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MLS-London-OntarioMLS London, Ontario - Real Estate Blogs and Search Engine Ranking

I have been encouraged to write this MLS London Ontario article to draw attention to the absolute power of blogging and what seems to be the unfortunate lack of understanding by the majority of Realtors® about real estate blogs and the potential they offer.

Whether you are a real estate agent or not the benefits of blogging are massive in ways that can come only from experience and or the study of results from your own efforts or that of others. This is one of several areas that we cover on Internet marketing and lead generation in the Real Estate Commission Gusher Training program.

I will use the example here of a keyword phrase MLS London Ontario. This is obviously a real estate related search term, unfortunately the domain name I do not own, making this article even more important for those that grasp the significance of this article. It is a highly searched term by those looking to buy or sell homes in London Ontario real estate market.

The reason I chose this term is to show by example how we can take a popular search term, write and article, add anchor text and very often end up with a placement on page one of Google. I have personally managed to gain a number one page position for dozens of keyword phrases that target my real estate websites. And for one particular keyword phrase, I have even managed to take over the top four spots on the Google page rank.

At the time of posting of this article it will be monitored so see how long, or even if it will make it to page one for the search term MLS London Ontario.

One of the main reasons I love this strategy is that you can take a keyword phrase that is owned as a domain name by someone else, usually a competitor and still gain a dominant position on the first page of Google.

Much of what you do when writing and article when you are trying to achieve higher search engine results is about the content on which you choose to write about. The proper use of the keywords and keyword phrases, your anchor text, the way you use your keywords scattered throughout the article, in the main heading and subtitles and the tags that you use to identify what that article is about to the search engines.

Because we chose to write about the keyword phase MLS London Ontario, it should be obvious to sprinkle these keywords throughout the article. It should also be pointed out that you can rearrange the words somewhat to make the content more natural looking.

By way of illustration, you can use the words rearranged in a sentence as if you were talking about the “London Ontario MLS”…. To squeeze a little more juice out of your keywords, you can use quotations, italics and bolding or even color, as Google apparently places some significance on these attributes… Get the picture?

With all that has been said about the significance of keywords, it should also be pointed out that should not overdo it. No one really knows for sure what the proper keyword density is because Google does not share this information.  I would only suggest that the words you are focusing on should be mentioned early and often. Your keywords should be used only to the extent that they appear natural and not to the extent that your article looks like spam.

The sooner that you start your real estate blogs the better your chances will be at getting your articles to place higher in the search engines. Just like real estate your website actually starts to gain equity, with Google this can effect what they refer to as PR or Page Rank. Page Rank was named after one of the Google founders, Larry Page. A higher page rank can often determine your website search engine positioning, giving your website and your articles to be found.

It is hoped that this article might influence real estate agents and others about how much success can be achieved from this vastly underutilized form of medium. Write some Keyword rich articles for all of the major search terms or neighborhoods in your market and grab your share of the Internet traffic out there.

MLS London Ontario – Real Estate Blogs was written as a real estate agent training article by James Osmar of SellingToolz Ltd., in a series of articles on Internet Strategies for Realtors®. It was also done with a search engine position self challenge to see if we can achieve that coveted first page Google ranking.

Click Here To Read This Additional Article On ---->> Real Estate Blogging

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Real Estate Training – Internet Marketing Skills

Posted by James Osmar | Posted in Lead Generation, Real Estate Articles | Posted on 08-01-2011

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Real Estate Training

Not every real estate training program is the same and it would be wise to consider your goals and current industry trendspick-a-target when faced with different options. What is clear is that today it is much more difficult to survive this industry without knowledge of online marketing strategies. In order to succeed and maintain profitability and relevance in the industry, you must have knowledge on this critical aspect of the business.

Most successful real estate sales people have learned to use the internet for growing their businesses. They have developed and mastered smart ways by which to attract and retain clients online.

You can find comprehensive and advanced Realtor® training programs online. Some of are free of charge but the best ones require you to pay reasonably for the courses. The online real estate training courses are offered to both beginners and experienced Realtors®. Basically, any person wishing to improve their online presence in this lucrative field can go for this training. Due to the dynamic nature of the internet, ongoing training is always called for so as to inform oneself with relevant and upcoming issues.

Conventional real estate training usually follows set guidelines and curriculum requirements. Knowledge of the internet and how to harness it to your advantage is not a requirement for one to be issued with a realtor licence. Most trainers ignore teaching this crucial aspect of the trade and focus only on the laid down curriculum as it can be very difficult to acquire the knowledge. In fact, some of these trainers are in business and do not have time to learn new trends and changes related to the internet.

It can be disappointing to spend so much time on acquiring knowledge while others are making money online. For this reason, it is highly recommended that you upgrade your skills in this area of online internet real estate strategies with proven methods of lead capture, lead conversion and relationship building. Your trainer must be updated on the latest information, software and SEO strategies being used by Internet masters to gain the lion’s share of new real estate leads.

Click here to listen to the Tony Crawford interview --->> Lead Generation

Online Realtor® training is aimed at generating more revenue for your business from the internet. You will learn to earn more by discovering how to acquire more leads, more listings and increasing sales. Similarly, you will be taught how to improve your methods of prospecting for clients and better ways of marketing your business. This follows the established fact that most home buyers and sellers hunt for information and clients from online sources well before they seek out a real estate agent. The trend is steadily increasing as technology improves and any tech savvy individual knows that the internet is the new platform for business.

It is not difficult to achieve Realtor® training today. The courses can be packaged conveniently to suit your personal schedule. The major benefit of online training is that you can apply the knowledge immediately as you understand the basic concepts. All you need to have is a personal computer, an up and running real estate website or blog and a reliable web hosting provider. Once you have established a presence on the internet, you have full access to thousands of potential clients twenty four hours a day throughout the year.

Real estate  training for advancing your internet knowledge does not negate the traditional methods of real estate selling skills as they are often the basis of most internet marketing strategies. A combination of traditional and modern techniques of real estate selling skills will ensure that you reap handsome rewards as a Realtor®.

James Osmar
SellingToolz Ltd.
800-404-9850