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Real Estate Blogging – Better Blogging for Real Estate Agents – Part 3 of 3

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 07-02-2011

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Keywords for Better Page Ranking                                                                                                                                            keywords_pagerank

This is a big and important one… I am not trying to over exaggerate this strategy. Setting up your own blog and submitting articles has the advantage to enabling you to rank higher for keywords that your website does not or might not have a good chance to rank very well for.

Page ranking is a term indicating where you rank in the search engines for any given search term. If you have done everything right, you will go higher for the keywords that you would like to rank for in your market. As far as I know this is everyone’s goal and it talks a lot of technical savvy to do it.

That being said, posting articles on your blog enables you to spend a lot of time covering stories about your market place and therefore enables you to write, find or buy keyword rich articles that you can post in order to give you a dominate position for the keywords of choice in your market.

For example when I was selling real estate, my market was London Ontario. Therefore I would do keyword research to find keywords for real estate in London Ontario.  Now you can see in the last couple of sentences how I was able to mention certain keywords.

Well after getting out of real estate for a couple years and building and Real estate agent website and training business, I decided to see if I could get my website JamesOsmar.com back on page one or two again for the search term London Ontario real estate. Well, I did this in three days.

I was also able to get my blog Strategic Selling Tools on to page one for the term selling tools in two days, as well I was able to get our main website onto page one and two in less than a week for real estate agent websites… now that is cool.

Back Linking and Anchor Text

As mentioned one of the best reasons for blogging is to be able to push your websites higher in the search rankings for select keywords. One of the best ways to get your websites to do this is to combine your keywords with what is called anchor text.

This might sound a little technical however it’s rather easy once you have done it a few times. You simply take your keyword or keyword phrase and use the text editor link inserting tool that comes with most text editors.

You simply highlight the keywords that you are interested in ranking for and then insert the text the link that you want to have the word associated with. For example I would like to have my company website SellingToolz Limited rank high for real estate agent websites. I would simply take the words real estate agent websites and highlight them and insert the URL sellingtoolz.com in the appropriate field. From there the relationship will be born.

As mentioned I have done this as a live example with the web site JamesOsmar.com, simply by making the association to the words London Ontario Real Estate along with several other strategies I have managed to push the site to page one for this search term.

Now if I do this enough eventually I will start to increase my search engine rankings.

Follow this link to read Article 2 – 3 on Real Estate Blogging

James Osmar
SellingToolz Ltd.
800-409-9850

Real Estate Blogging – Better Blogging for Real Estate Agents – Part 2 of 3

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 03-02-2011

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Real Estate Blogging                                                                                                                                                                       client contact

The Lowest Cost Method of Keeping in Touch With Your List

Because of the ability to shape your reputation, plus the ease and cost to be able to keep in touch with your list, there really is no other tool that you can use to do this as effectively as blogging.

You can find articles all over the Internet; you can seek out videos with ease. With a little effort you can write your own articles or even pay a ghostwriter to do it for you. Once you have the information that you want to post to your blog or submit to your favorite ezine. All that is left to do is the very inexpensive task of writing a four or five line email to direct people to your Blog and to press the send button… Now, how hard is that?

If you email your list every three weeks, you will have the created the ultimate way of building a connection with your buyers and sellers for the rest of your selling career. One of the biggest mistakes most real agents make is that they do not keep in touch with their list. The second mistake is that they spend the time when they make contact… selling them.

Just think for a moment what would you think if you purchased a new car and thirty days later the car salesperson called the tried to sell you another car? My bet is not too much… So we know we have to keep in touch with our list, more than every three weeks would drive me to put you into the delete file, less then that would create the risk of being forgotten when the opportunity for them to refer presents itself.

Consider the cost of newspaper, magazine, television, radio, billboards or bus benches and of course direct mail. The Internet is by far and away the least expensive and arguably the most effective medium that you can tap into today.

If you do not feel that you have the time, or the ability to write articles for your Blog… then hire a ghostwriter to put together a weekly article around the keywords or topic of your choosing. Give them the password to your blog and for a fraction of the cost of the advertising mediums just mentioned you will have a formal blog with everything done for your.

Now if you are the kind of real estate agent that keeps in touch with your list, and you should be. Then this is another area where you will be able to free up some money to write the articles. You will be able to eliminate or scale back your direct mail costs.

Follow this link to read Article 1 - 3 on Real Estate Blogging

James  Osmar
SellingToolz Ltd.
800-409-9850

Lead Management and Online Lead Generation

Posted by James Osmar | Posted in Lead Generation | Posted on 25-01-2011

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Lead Management and Online Lead Generation                                                                                                                                                                 leads management

Lead management is fast becoming a very important consideration to growing your real estate business. Having a website on the internet has long become a standard practice for real estate professionals however the task of driving targeted traffic and converting leads into legitimate clients is a common challenge.

The fact that marketing on the internet is a relatively new concept has driven many in the real estate business not to adopt internet lead generation, since they do not want to spend funds on a technique that they do not easily understand. However, the use of the internet by prospective buyers and sellers to look for properties has increased dramatically. It is therefore contradictory not to use the internet to generate leads, when most buyers and sellers are actively scouring websites looking for property to buy or sell.

This is high time for a change in perception among real estate professionals about the use of the internet to generate leads. If most of the buyers are to be found on the internet, then you need to start allocating funds for acquiring leads from this source. Here are a few channels that you, as a Real Estate Professional®, can use to look for clients.

Most of the big search engines such as Google and Yahoo have programs that allow you to bid on keywords and pay for the clicks that you get on your ads. This way you get your site listed on a sponsored ads section and when a prospective client searches the keywords that you have specified, their search leads them to where you have posted these ads. This in turn directs them to a website of your choice when clicked on by these visitors.

When using this method, you need to come up with keywords that the buyer will most likely use when they are searching for property. Every time a buyer clicks on your ad, you will pay an agreed on amount, so you will have to be prepared for the cost. This is easily controlled as you can establish your daily budget in advance.

Along with search engines you can also use directories such as Craigslist or KIJIJI which work in a similar fashion to search engines. It can be difficult to measure the effectiveness of directories and search engines when generating targeted leads with traditional web pages. This is one the big benefits of lead generation websites, they are affective in capturing leads and tracking results. This is especially necessary when running pay per click campaigns, the best tracking results occur when a campaign is paired with a specific lead capture website designed for a narrowly defined search, giving you measureable results.

The best way is to use lead generating websites for pay per click campaigns is with a low branded website, as the visitors looking at real estate during this stage are often not yet trying to find a Real Estate Professional®. Using a personal branded website will limit the number of willing participants accepting your offer to assist in their search during this browsing stage. Therefore websites that are strategically designed focus on real estate and not the Real Estate Professional® are significantly more successful. It can be expensive to look for leads using the wrong method, the use of the correct lead capture websites with a well designed pay per click campaign is essential to your overall success.

Online lead management has become a necessary addition of many top Real Estate Professionals® active prospecting efforts as they recognize that this method is far superior to newspaper and magazines. Because as NAR indicates, this is where 94% of people start their home search and it is about one thirtieth the cost of these traditional sources even when factoring in the cost of leads management.

James Osmar
SellingToolz Ltd.
800-409-9850

Marketing Real Estate – Twitter and Facebook Make Poor Selling Tools

Posted by James Osmar | Posted in Lead Generation, Real Estate Social Traffic | Posted on 23-01-2011

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twitter and facebookMarketing Real Estate with Twitter and Facebook

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Marketing Real Estate - I have never been a great proponent of Twitter… until now! I really truly did not see the value it offered a real estate agent until I discovered this strategy.

Over the past I have joined a few social networks, mainly to see what the buzz was about and to try to learn something new that I could pass on as a selling tool. I actually like using Facebook because it’s kind of cool way of connecting with new and old friends.

The Facebook Soft Sell

With all the headline news lately about Facebook, I still do not consider it to be a great selling tool for real estate; it’s not even a good selling tool. Sure you can post your listings; you can make bold claims that scream loudly that you are a real estate agent. But do serious people go Facebook to buy or sell their a home? Of course not!

There really is not much value there, I do not know of any one individual that has bought or sold a house because of Facebook. I know that as soon as I menton this, some Real Estate Professional will surely stand up and say, but I did. Ok, are you making a living doing it? No, not even close!

However, there are a few small benefits. You can post a house periodically as a reminder to your “friends” that you still exist as a salesperson. These people are on your personal email list anyway right... they are your friends after all… wink, wink!

You can also show your sellers that you are out there working really hard to sell their house because you posted a picture of their house. It can also work as listing tool, showing your sellers how you are going to get their home sold on Facebook….hmm

The red flag here is real estate agents that spend time marketing real estate to aggressively  on Facebook are at risk of irritating their friends. People that join this social network more often than not joined for their own social reasons. I am pretty sure they did not join for the purpose of buying a house. If they were looking for a home they would be looking at or for dedicated real estate sites. More specifically, I am talking about the advertising and personal wall posts and the dreaded personal email with a sales pitch on Facebook. Yuk!

I am not talking about Fan Pages or specific groups, they have their purpose; I am talking about selling on the personal walls of individuals.

Want some real proof that selling homes on Facebook is a waste time? There are paid advertising positions on Facebook where you could post ads for local buyers and sellers. If this was such a real estate hot bed you would most certainly see your fellow Real Estate Professionals, the ones that are spending money on pay per click campaigns, lined up in these spots… Don’t see them there much do you? When someone cracks the Facebook code, you will see Real Estate Professionals line up like lemmings. Until then stick with a traditional Google pay per click campaign as it is proven to work. If you are going to venture into Facebook paid ads do it with a very small test budget and you probably should, because you might just find that it works in your market.

Interested in Pay Per Click Advertising - Read This Article à Lead Generation

It’s important to remember that people love to buy, the never like to be sold. Keeping in touch with your non active list is better handled with very short emails directing people to your blog posts, stay away from using glorified sales pitches. Your blog should consist of news or other items if value, making it the ideal medium for marketing to your long term list. The big mistake many sales people make is that they do not know when to sell or when not to sell, if your buyers and sellers are not in the market lighten up on the sales pitch. Do you know of anyone that buys or sells a home and then wants to see a sales pitch from their Real Estate Professional a month later?

During my peak selling years, I was a massive prospecting agent. I didn’t stumble into the Top 100 for RE/MAX by accident. So it is with great trepidation that I suggest that one not use this social medium as an aggressive prospecting tool. I simply think there are better ways to go about generating leads, lots and lots of leads. So I suggest try not to be too intrusive on Facebook.

I delete people that Facebook me with their sales pitches to often, I do this because unless I signed up for the email, I do not want it. The reason that I get irritated is because of the low cost of entry, we are all at risk of being inundated by the Facebook sales pitcher, the agents that would not spend a nickel to see an earthquake.  More often than not you never met them or had a telephone conversation with them. However they will bombard you with what they see is the mother lode of free advertising.

Now don’t get me wrong, there is every reason to make a small pitch now and again, that’s cool. Just don’t overdo it and please stay out of the Facebook mail box or personal wall unless you are a legitimate friend, after all this isn’t a postal box, it’s a place for friends. So if you are going to sell make it a soft sell, do a little work post some humor, or photos or news article that direct people to your blog and from there to your website, ease them out of Facebook into your sales website one step at a time. Your clients will appreciate that every time they hear from you, or see you on Facebook it’s not another pitch.

The other problem with the free Facebook advertising model happens when you post on the main wall, whatever you put there moves along the posting wall so fast that very few people see it anyway.

I will offer up this one strategy and it is a great one. When you are taking photos of your seller’s home, get pictures of them standing beside your sign in front of their house. Post a picture to your profile and tag them, you might just get lucky and have some of their friends and family see them beside your sign, giving you that silent endorsement. The photos that you tag will also have longevity on their Facebook page is an inviting non intrusive way.

Raise Your Real Estate Agent Website Page Rank with Twitter

As I mentioned, in the past I saw no real value in Twitter for real estate agents and I say this because of the way it works. No one is going to notice your tweets, so it would appear on the only real value would be that you could tell your sellers that you are going to market their house on the Twitter. Then you had to hope they were gullible enough to buy that pitch.

Here’s the juice, the biggest and best value that you are going to get from making posts, sorry tweets on Twitter… when tweeting, is to add your real estate website link to your tweet, because you can actually influence your Google Page rank. Yes, this will actually been seen as a positive thing by Google. They see your link being passed around and this suggests to Google that your site must be important as people at talking about it and if you do this enough, you will raise your search engine ranking.

There are so many things that you can do to work at pushing your website higher in the search engines and if you are already tweeting, you may as well take the time to add your website domain name to your tweets, especially if you are already twittering.

Happy tweeting!

Oh ya, I should point out this post is more of an opinion then a statement of facts so feel free to agree or disagree and add to the conversation.

James Osmar
SellingToolz Ltd
800-409-9850

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Real Estate Marketing – Video Websites are Creating a Revolution

Posted by James Osmar | Posted in Real Estate Videos, Real Estate Websites, Social Traffic Maker | Posted on 18-01-2011

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Real Estate Marketing                                                                                                                                                                  real-estate-marketing

Real estate marketing with online video is fast becoming the norm in advertising over the internet today. The fact that Google has purchased YouTube attests to the fact that internet video has potential in this respect. Generating leads through the use of real estate websites with video tours is increasingly being used by tech savvy real estate agents. Given the fact that many internet users prefer to get information from video rather than reading, website video is a tool that you cannot afford to ignore if you are in the real estate business. This addition to your presentations will go a long way in separating you from the competition.

Video produced for purposes of generating leads in a real estate marketing world can be divided into two distinct categories, which can be used simultaneously to produce a unique internet marketing campaign. These categories are;

  • Video used for the purpose of lead generation, a tool that enables you to show your sellers how you are going to market their home. This can be done at the listing presentation or as part of your prelisting package. It can also be used as a tool to get your sellers to send their circle of influence to see the video on your website, creating a massive lead generation opportunity.
  • Promotional Content – This is prospecting strategy that most Real Estate Professionals have not figured out yet. If you post a video, it enables you to link back to your site, driving tons of free traffic and all of those potentially untapped buyers and sellers. It also has the net effect of giving you a back link to your website and giving your website a page rank boost in the search engines.

Traditionally, visual content in the real estate market was composed of static images placed in a gallery or at most images that allowed the viewer to pan from side to side or zoom in on the photo. With the advent of online video for real estate lead generation, producers of video tours have had to come up with videos that entertain as well as inform.

The use of video to generate leads had led to more sophisticated video productions being invented. It is now possible to use online mapping and video tours to search and view real estate property in many areas. This is however a technique that is still slowly catching on amongst Real Estate Professionals. Due to the popularity of YouTube videos, search engines are now incorporating a feature through which search spiders can go through the dialogue in the video description and list it in the organic search results depending on the search keywords. You will often see videos rank high in the search engines within hours. This has led to a closer integration of the real estate and video production professions. There are video producers who are specializing in producing content specifically for the real estate business. Another development is that Real Estate Professionals are now looking into creating websites that can easily incorporate videos in a way that it is user friendly and fun for a prospective buyer to use.

You may think that all this is too complicated for you, but you will find that the benefits of a video website greatly outweigh the effort it takes to post a video. As well, the cost of a feature video is literally pennies on the dollar when compared to other forms of advertising and a video posted to the internet can be used as a traffic generation tool for years. Another aspect that should be a major consideration is that studies have found that video causes the visitor to stay on a website up to four times longer. This is major knowledge as the average visitor to a website stays for three and a half minutes but normally decides to leave within nine seconds. The trick is to get them to break though the nine second time barrier, the longer a person stays on your website the better the opportunity to get them to offer up their contact information. Video has become one simple method of encouraging visitor involvement and pushing them beyond the nine second rule.

If you are the type that feels comfortable using a camera that’s great if not there have been some great adaptations to still photos that now enable you to turn photos into video. This is something that all Real Estate Professionals should get into as the early real estate agents that adapt to this new real estate marketing strategy will be the ones to benefit the most.

James Osmar
SellingToolz Ltd.
800-409-9850

Real Estate Websites With Video For Generating Real Estate Leads

Posted by James Osmar | Posted in Lead Generation, Real Estate Videos, Real Estate Websites | Posted on 16-01-2011

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Real Estate Websites with Video                                                                                                                                                   video-website

Real Estate Websites with Video help real estate agents solve one of their greatest challenges, how to become competitive at generating leads for their real estate business.

Most of real estate agents are well aware of the benefits of having a website but the challenge lies in driving targeted leads to their websites and then converting those leads to clients. The new standard toady involves the use of website video to assist with selling homes and acquiring targeted leads. The use of video for marketing real estate property is still at a stage of catching on due to various misconceptions among the real estate agents on it ease of use and cost to produce.

Creating video for your website is pretty simple if you already know how to use a camcorder or you can turn photos into video. All you need to do is walk through every room in the house and take videos or photos of the features that you want to promote about the specific property. Describe it in detail as you would to a prospective buyer who is physically present with you. Once you get the hang of this then you are on your way to producing quality video content to help you generate leads and market your listings.

Creating a video tour is not as expensive as is often thought. If you do not want to engage the services of a professional video production company, then here are a few pointers on how to make your own.

Record the video on your camcorder and then transfer this video to your computer using either a firewire cable or a USB connection. These cables come standard with most camcorders.

Edit your video using video editing software. It is possible to get suitable editing suits that are completely free on the internet, but if you are thinking of incorporating advanced video effects in your tour then you might consider purchasing a premium package. These video packages are relatively inexpensive and can be purchased for about one hundred dollars.

My two favorite video editing software suites are Pinnacle Studios and CyberLink Power Director for Windows; the Macs come with their own proprietary software. You can also use PowerPoint and Camtasia to make some pretty cool videos out of slides and photos.

You should make sure that your computer has the capacity to handle video editing tasks. Using a computer that has lower specifications will lead to constant crashes and you may have to compromise on quality.

The benefits of using video to generate useful leads for your real estate business are often underestimated. You can sell a property directly with the use of video tours. You will definitely get more traffic to your site than a competitor who is using static images. Consider the costs that you incur when you have to follow the traditional method of selling a property. Video tours can save you plenty of time to that you would otherwise spend on marketing efforts so that you can concentrate on other aspects of your real estate venture. The best benefits occur when you place your videos on YUouTube.

A video website will not only increase the visibility of your properties and help you generate leads, or close more deals, it will also show that you are a professional who thinks outside the box. This will serve to boost the confidence that prospective buyers will have in your business and you will find that you are more effective in your marketing than before. To get a better understanding about video and its overall benefits I would recommend reading this article and looking at some of the examples provided with it.

Real Estate Websites with Video | The Amazing Benefits

James Osmar
SellingToolz Ltd
800-409-9850

How to Effectively Conduct Online Lead Generation

Posted by James Osmar | Posted in Lead Generation | Posted on 11-01-2011

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Online Lead Generation                                                                                                                                                                Gift-Box

Success in real estate sales is partly determined by relationships developed through online lead generation. The concept is quite recent in the industry and can be confusing to both new and experienced agents. Despite this, relationships are fundamental for success in real estate and you can not manage without them. The internet has simply offered real estate agents a new means in which they can meet new potential clients.

Traditionally, many Real Estate Professionals® used door knocking, cold calling or advertising as a strategy for acquiring new clients. The method is still in use today but is not nearly as efficient as the internet as a form of lead generation. When using these old time consuming and costly methods of generating sales, more often then not you end up with sore knuckles or a sore ear.

In other words you are spending a lot of time or money trying to find strangers with a view to doing business. Considering that most people like their privacy, this invasion is often not taken kindly at all. In fact, some people treat such offers with hostility and tend to drop the receiver immediately or slam the door… ever been there?

To succeed as a Real Estate Professional®, you must develop a system of  lead generation that will guarantee your business a constant stream of buyer and seller leads. Especially when starting out in the business, if you need to kick start your business or increase sales of your existing business. You will realize that consistent lead generation and prospecting is a must in order to secure enough leads to achieve your sales goals. You cannot depend on your broker or your friends and past clients for a sufficient number of leads to reach any serious level of sales. Real estate sales is a contact sport, you chose this path and the sooner that you accept the fact that you will have to approach more people then people will approach you, the more likely you will succeed.

Online lead generation is among the best strategies to use for securing clients. To illustrate this, gathering leads usually involves targeting both buyers and sellers to conduct business and research is essential if you are to get the best possible leads going about it the old fashioned way. Meaning you will have to conduct a survey of the city, find out the forces which influence the real estate sector in your target market, as well as getting information on local demographics and home values. On the same stride, you must research on median income levels for people living in the area so you can choose a suitable niche to focus on. You will then have top develop a means in which you are going to meet this target market.

The enormous flexibility and reach of the internet makes the process of targeting a market and doing the research much simpler as you can use tools that quickly let you do split testing and cost analysis with the click of a mouse. What once would have taken weeks or months can now be organized in days and even hours.

When visitors go to your websites and complete your lead generation contact information form, you will have to follow up preferably by phone. The follow up method will determine the type of relationship you will have with the client. Hence, it is advisable not to put pressure when talking to potential clients swarming them with multiple qualifying questions. Simply spend the first few minutes of the phone call encouraging conversation and building rapport. If you can get the person on the other end of the phone talking, you are leaps and bounds ahead of your competition. The critical aspect here is to avoid being the typical real estate agent, don’t go for the close; don’t try to qualify them in the first thirty seconds of the call. Spend that valuable few minutes talking to them like a friend, once they open up they will tell you through their conversation what their intentions are and give you the answers to half your qualifying questions on their own.

It is best to adopt a friendly tone and converses normally, do not expect to seal the deal with the first phone call or email. Your perseverance and firmness will be put to the test constantly and how you react will to a large extent determine the success of the conversation. Once they have opened up and started to talk for a few minutes, this will be your opportunity to make them your offer. I call it the elevator sales pitch, imagine you are on an elevator; you have thirty to sixty seconds to enlighten them with your offer. If you are a good sales person you will be able to do this, if not you better practice your script in a way that enables you to deliver your message within this short period of time.

Your Real estate websites should not be left as the last thing on your list to consider as a source of  lead generation, your real estate websites should be your first. Today’s market demands that you have more than one website, focusing on every aspect of the buying and selling cycle. They should be your primary source for real estate prospecting, relationship building and selling tools.

James Osmar
Selling Toolz Ltd
800-409-9850

MLS® London, Ontario – Real Estate Blogs

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 09-01-2011

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Real Estate Bloggging should be just one of your real estate website

strategies used for lead generation and lead

Real Estate Websitesconversion...

Whether you are a non blogger or non article writer or perhaps you are just considering blogging, even if you are a master article writer… this is meant for you!

 

Your Real Estate Blog should be just one of the websites that you have in your suite of web pages, the entire suite is designed for prospecting and keeping in contact people at different times and for different reasons during the buying and selling cycle.

Many non article writers that I speak to think that blogging is too much work. Before the sound of the words real estate blogging has stopped resonating throughout the room they have lost interest.

That’s unfortunate because there are so many great benefits for the real estate agent that is willing to spend a small amount of time posting articles that are worthy of consideration with regard to enhancing your sales. I will cover several good reasons for here in this series of short articles.

The definition of a blog is

Informal Full name: weblog a journal written online and accessible to users of the internet.

The best way to look at blogging is that it is a website that you can change with a few simple clicks of a mouse to add or remove whatever content you want. You get to do this when you want and you are able to add copy, photos or video.

So unlike any other website that you have, you will be able to gain maximum control over the look and the feel and you will gain the flexibility to make it an extension of yourself, shaping the way you want you and your business to be perceived.

The Ability to Shape Your Reputation

 

Shaping your reputation is one of the more valuable of reasons to post information on your own Blog.

Because Blog information is dynamic and not static, meaning that it is always changing, you gain the ability to capture and hold your visitors attention. Your personal real estate website, once you have it set up it pretty much stays the same. Plus your personal website unlike your Blog should be set up as a sales pitch and lead generation site whereas your blog should be used for other purposes.

If you want to be the provider of news, this is the tool. If you want your Blog to be an expression of your personality or if you want to shape and influence the way you want your buyers and sellers to see you in your marketplace you have to consider Blogging as the most effective and cost efficient way to achieve this.

The tip that I will pass along is to get your blog post to take the form of value offered. What I mean is that you will do more harm than good if you try to make you blog posts a sales pitch. Write your articles as a news or articles of interest… and you might just get your buyers and sellers coming back to read more.

News comes from everywhere, your local real estate board, search engines such as Google, television, magazines, other Blogs and the best place of all, your personal opinions… You can even get fellow Real Estate Professionala or even your clients to write articles for you. If you do not consider yourself the newsworthy type, create a Blog that is an extension of your personality, are you funny, political, outrageous? Do you like kids, sports, family? Tell funny stories about some of your sales adventures… get the picture?

When writing your articles remember that people love to buy but they hate to be sold! So make your Blog the area that people can look at to either learn, laugh or listen just don’t make it a sales pitch page. That is for your real estate website, your blog should be 95% content far removed from being a sales pitch. The 5% that is sales should only refer to you at the bottom of the post in the form of a signature and links your visitors to your website.

James Osmar
SellinngToolz Ltd
800-409-9850

Real Estate Training – Internet Marketing Skills

Posted by James Osmar | Posted in Lead Generation, Real Estate Articles | Posted on 08-01-2011

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Real Estate Training

Not every real estate training program is the same and it would be wise to consider your goals and current industry trendspick-a-target when faced with different options. What is clear is that today it is much more difficult to survive this industry without knowledge of online marketing strategies. In order to succeed and maintain profitability and relevance in the industry, you must have knowledge on this critical aspect of the business.

Most successful real estate sales people have learned to use the internet for growing their businesses. They have developed and mastered smart ways by which to attract and retain clients online.

You can find comprehensive and advanced Real Estate Professional training programs online. Some of are free of charge but the best ones require you to pay reasonably for the courses. The online real estate training courses are offered to both beginners and experienced Real Estate Professionals. Basically, any person wishing to improve their online presence in this lucrative field can go for this training. Due to the dynamic nature of the internet, ongoing training is always called for so as to inform oneself with relevant and upcoming issues.

Conventional real estate training usually follows set guidelines and curriculum requirements. Knowledge of the internet and how to harness it to your advantage is not a requirement for one to be issued with a Real Estate Professional licence. Most trainers ignore teaching this crucial aspect of the trade and focus only on the laid down curriculum as it can be very difficult to acquire the knowledge. In fact, some of these trainers are in business and do not have time to learn new trends and changes related to the internet.

It can be disappointing to spend so much time on acquiring knowledge while others are making money online. For this reason, it is highly recommended that you upgrade your skills in this area of online internet real estate strategies with proven methods of lead capture, lead conversion and relationship building. Your trainer must be updated on the latest information, software and SEO strategies being used by Internet masters to gain the lion’s share of new real estate leads.

Click here to listen to the Tony Crawford interview --->> Lead Generation

Online Real Estate Professional training is aimed at generating more revenue for your business from the internet. You will learn to earn more by discovering how to acquire more leads, more listings and increasing sales. Similarly, you will be taught how to improve your methods of prospecting for clients and better ways of marketing your business. This follows the established fact that most home buyers and sellers hunt for information and clients from online sources well before they seek out a real estate agent. The trend is steadily increasing as technology improves and any tech savvy individual knows that the internet is the new platform for business.

It is not difficult to achieve Real Estate Professional training today. The courses can be packaged conveniently to suit your personal schedule. The major benefit of online training is that you can apply the knowledge immediately as you understand the basic concepts. All you need to have is a personal computer, an up and running real estate website or blog and a reliable web hosting provider. Once you have established a presence on the internet, you have full access to thousands of potential clients twenty four hours a day throughout the year.

Real estate  training for advancing your internet knowledge does not negate the traditional methods of real estate selling skills as they are often the basis of most internet marketing strategies. A combination of traditional and modern techniques of real estate selling skills will ensure that you reap handsome rewards as a Real Estate Professional.

James Osmar
SellingToolz Ltd.
800-404-9850

Real Estate Blogs – Increase Your Search Engine Page Rank

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 04-01-2011

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Real Estate Agent Blog

Real Estate Blogs

Real Estate Blogs are one of the keys to long term real estate sales success is being able to keep in touch with your client list in an easy, cost effective way. Nothing compares to the market positioning offered by your blog. It is cheaper than mail (and less work!) and offers more coverage than the phone or door knocking. The big bonus is how you are able to affect your website positioning with in the search engines as well as your clients minds!

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You will learn…

  • How to position yourself in the minds of your buyers and sellers the way you want to be perceived. It is almost too easy; you do not want to appear to be a “salesperson” on your real estate Blog. Your job here is to illustrate your vast knowledge. Provide news and facts of interest to your buyers and sellers.
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  • Your Blog is the most inexpensive way to keep in contact with your real estate list. At over a dollar to send a letter, and what can add up to several man hours to prepare, direct mail is expensive and can effectively be used in a more limited way. The telephone, while valuable can take far too long to keep in touch with a sizeable list.
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  • How to find an abundance of free copy-and-paste articles, photos and videos for your real estate Blog. On the Internet, news articles are everywhere. Your local board for starters, as well as state and provincial associations and national associations. You can also search for other real estate blogs and you will have all the easy posting information that you need.
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  • How to cut the cost of your direct mail program by 75% to 100% and do more to impress and keep the attention of your buyers and sellers. When you build your past client email list, we will show you how to write a “proper” email, linking people to your blog. You only have to send email every 3 months if at all. This will save you thousands of dollars every year, especially if you are considering direct mail marketing.
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  • To get your clients to want to read your posts, look at your photos and view your videos. You have to make the posts newsworthy, make your emails short and make all your content 95% news and only 5% sales. Your clients will read your email if it is not a sales pitch. It is critical to remember that your buyers – once they move in – will not be moving out for 5 to 10 years. The last thing they want is another sales pitch.
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  • Set up a separate domain name from that of your personal web page. If you have your blog set up as “mydomain.com/blog” it becomes part of your sales page. And that is exactly what you do not want. You do want to direct your clients from your blog to your personal web page and they will go there when they are ready. Remember: people like to buy, but they do not like to be sold!

CLICK HERE TO LEARN MORE ---->>> Real Estate Agent Blogs