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Real Estate Websites | Branded & low-Branded Websites

Posted by James Osmar | Posted in Real Estate Websites | Posted on 15-10-2012

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http://PerformanceWebPage.com My Name is James Osmar and today I want to talk to you about two types of website systems, designed to capture Branded and low-Branded Leads.

Where we place adds on Google, Bing and Yahoo. We have all seen the placement ads located at the top and the side of the search engines.... Well I just recently read an article from the NAR that stated 99% of all people now search on the Internet when looking for real estate.

We have recently added Team Lead Sharing, which of course is included; this also works to delegate your leads when you are out of town on holidays, or just to tired from working to hard... lol

We have also get an automated a built in e-Mail lead follow up system, enabling you to send unlimited emails Which is perfect for softening up the lead or making fast contact when just can't.

James Osmar
SellingToolz Ltd
http://SellingToolz.com

Chris Leader Real Estate Training Events – Three FREE Credits

Posted by James Osmar | Posted in Real Estate Training | Posted on 19-09-2012

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Chris Leader has three upcoming events where you will even get to earn 3 FREE Credits towards your Real Estate Licence. The Events are being held in St. Catharines, Mississauga and London, Ontario.

WASTING TIME WITH BUYERS? Chris will show you how to only pick the right ones!
Buyer Strategies With Chris Leader.

Taking on every buyer can be a waist of time adn money. Chris will show you how to Focus Your Business For Maximum Success.

JUST IMAGINE

  • Easily finding high quality buyers
  • Knowing if buyers are serious and ready 
  • Understanding the shift in buyer expectations 
  • Communicating your unique value to suite their needs
  • Saving time by narrowing their search 
Learn the secrets of working with buyers in a competitive market from Chris Leader, President and Master Trainer of Leaders Edge Training. Chis - a 30 year veteran of the real estate industry - has helped thousands of real estate professionals across North America run a more profitable business.


Hope to see YOU at the Event

Look for My Booth!!  

SellingToolz.com



Here are the Event Details:

September 25, 2012 – St. Catharines
Holiday Inn Conference Centre – Royal Henley Ballroom
327 Ontario Street
St. Catharines, ON L2R 5L3
(905) 688-2324

September 26, 2012 - Mississauga
Mississauga Convention Centre – Halls B & C
75 Derry Road W.
Mississauga, ON L5W 1G3
(905) 564-1920

September 27, 2012 - London
Best Western Lamplighter Inn – Regency Ballroom
591 Wellington Road South
London, ON N6C 4R3
(519) 691-3414

REGISTRATION/NETWORKING: 9:00 a.m. – 10:00 a.m.
SEMINAR: 10:00 a.m. – 1:00 p.m

SIGNUP HERE --->>> Leaders Edge Training 

 

 

 

Wednesday-Workshop Starting SOON!

Posted by James Osmar | Posted in Real Estate Training | Posted on 31-08-2012

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The next series of the Real Estate Agent webinars the Wednesday-Workshop will be starting in September, so get your name on the reserve list now! I will be more specific about he dates as we go forward... I can only say that this free real estate training series will be limited because I have been working on a new advanced training program called the Real Estate Professional Road Map (it is awesome).

SIGN UP HERE --->>>  http://Wednesday-WorkShop.com

Because the Real Estate Professional Road Map is an comprehensive paid program, covering everything...  Goal Setting, Marketing and Prospecting, Presentations, Social Medial Marketing, Video, Mail, eMail, SEO. PPC, New Technology... I mean this program covers everything a Real Estate Professional needs to know to kickstart or ramp up their current business.

As well I have several engagements to present in various cities so my time is limited, and in November I am scheduling a 2 day live training event to be held in London, Ontario... Stay Tuned.

 

NO SALES PITCH – Bi-Monthly Real Estate WEBINAR Series On Lead Generation using the strategies of In-Bound-Marketing

Posted by James Osmar | Posted in Lead Generation, Real Estate Training | Posted on 22-03-2012

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Real estate webinar, sales, training, in bound marketing, lead gereration

Webinar Sign up

 

In-Bound Marketing

 

I sincerely believe that there has never been a time in the history of Real Estate when Real Estate Professionals could achieve such Massive Sales and Profit as they can today!

The reason I say this is because of the use of the tools and the better understanding about how to use these tools is now more easily available.

Years ago when newspaper and magazine advertising was about all we had. The cost per leads could be extraordinarily expensive, making it hard to earn a profit.

Today we have the use of the Internet and with the extensive leverage it offers, when fully understood, the cost per lead can often be free or only be pennies.

The better way to go about a building your lead generating traffic source is to implement an In-Bound-Marketing strategy. One that sources leads from multiple areas and enables you to develop a short term and long term relationship with your list.

The words In-Bound-Marketing should lead you to conclude that the efforts from your marketing have an In-Bound cause and effect relationship. When you learn to effectively market using the correct principles. People will seek you out.

When using In-Bound-Marketing methods, you will receive as a direct benefit; friendlier leads and you will be more able to develop a smarter way to approach these people.

Because when you do this correctly, at the highest level of perfection, you will receive not only leads. You will receive eager clients and customers wanting to work with you…

Join me on our next LIVE - NO SALES PITCH Bi-Monthly Real Estate Webinar, where the content is always new and exciting.

 

Looking Forward

James Osmar
Lead Generation Master
SellingTOOLZ Ltd.

http://SellingToolz.com

 

 

Real Estate Referral Tool For Your Buyer and Seller Presentation

Posted by James Osmar | Posted in Real Estate Referrals | Posted on 07-03-2011

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Real Estate Referrals                                                                                                                         Referral Program

This is a great referral tool for real estate agents to use when you are in the middle of your buyer or listing presentation. Note how I said the middle, not the beginning and not the end.

You want to bring up the conversation about referrals in the middle of your presentation because this is when you will have the sellers undivided attention. Knowing how to use this tool will enable you to train every seller about he value of introducing you to all of the buyers and sellers they meet.

The script and prop are easy to use and they will get you referrals if you take the small amount if time to learn it and then impliment it into your presentation. You must learn to do this because your sellers will be talking about real estate more than any other time of their life and they will therfore be meeting more buyers and sellers then they every have before.

It all starts with your personal Canada or United States Referral profile picture.

Click here to see an example ---->>>> Referral Profile Photo

You take your profile picture and add it to your presentation so that you can show the seller how you belong to one of the largest real estate agent referral networks in all of United States and Canada and one of the good things is that it works across all franchises.

The reason you belong to it is that you want to meet as many buyers as you can before they move into  your market and meet another agent or buy another house.

Now is your chance as a Real Estate Professional to educate them on why they should introduce you to the people that they meet that are also looking at buying or selling. These sellers will be talking more about real estate than any other time in their life and just like when they bought their new car and started seeing it everywhere, they will be running into other buyers and seller that are also looking at moving.

Now as a Real Estate Professional this is a group of people that you would like to meet because it is and important part of your networking and finding new buyers and sellers with the plan that one of them could very likely be a match for their home.

Click here to see the ----->>>> Referral Script

Remember...  nothing takes place until you take action.

James Osmar
SellingToolz Ltd.
http://SellingToolz.com
800-409-9850

Real Estate eMail

Posted by James Osmar | Posted in Lead Generation, Real Estate Blogging, Real Estate Training | Posted on 20-01-2011

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Real Estate Bloggging should be just one of your real estate website

strategies used for lead generation and lead

Real Estate Websitesconversion...

Whether you are a non blogger or non article writer or perhaps you are just considering blogging, even if you are a master article writer… this is meant for you!

 

Your Real Estate Blog should be just one of the websites that you have in your suite of web pages, the entire suite is designed for prospecting and keeping in contact people at different times and for different reasons during the buying and selling cycle.

Many non article writers that I speak to think that blogging is too much work. Before the sound of the words real estate blogging has stopped resonating throughout the room they have lost interest.

That’s unfortunate because there are so many great benefits for the real estate agent that is willing to spend a small amount of time posting articles that are worthy of consideration with regard to enhancing your sales. I will cover several good reasons for here in this series of short articles.

The definition of a blog is

Informal Full name: weblog a journal written online and accessible to users of the internet.

The best way to look at blogging is that it is a website that you can change with a few simple clicks of a mouse to add or remove whatever content you want. You get to do this when you want and you are able to add copy, photos or video.

So unlike any other website that you have, you will be able to gain maximum control over the look and the feel and you will gain the flexibility to make it an extension of yourself, shaping the way you want you and your business to be perceived.

The Ability to Shape Your Reputation

 

Shaping your reputation is one of the more valuable of reasons to post information on your own Blog.

Because Blog information is dynamic and not static, meaning that it is always changing, you gain the ability to capture and hold your visitors attention. Your personal real estate website, once you have it set up it pretty much stays the same. Plus your personal website unlike your Blog should be set up as a sales pitch and lead generation site whereas your blog should be used for other purposes.

If you want to be the provider of news, this is the tool. If you want your Blog to be an expression of your personality or if you want to shape and influence the way you want your buyers and sellers to see you in your marketplace you have to consider Blogging as the most effective and cost efficient way to achieve this.

The tip that I will pass along is to get your blog post to take the form of value offered. What I mean is that you will do more harm than good if you try to make you blog posts a sales pitch. Write your articles as a news or articles of interest… and you might just get your buyers and sellers coming back to read more.

News comes from everywhere, your local real estate board, search engines such as Google, television, magazines, other Blogs and the best place of all, your personal opinions… You can even get fellow Real Estate Professionala or even your clients to write articles for you. If you do not consider yourself the newsworthy type, create a Blog that is an extension of your personality, are you funny, political, outrageous? Do you like kids, sports, family? Tell funny stories about some of your sales adventures… get the picture?

When writing your articles remember that people love to buy but they hate to be sold! So make your Blog the area that people can look at to either learn, laugh or listen just don’t make it a sales pitch page. That is for your real estate website, your blog should be 95% content far removed from being a sales pitch. The 5% that is sales should only refer to you at the bottom of the post in the form of a signature and links your visitors to your website.

James Osmar
SellinngToolz Ltd
800-409-9850

Real Estate Blogs – Search Engine Ranking and Anchor Text

Posted by James Osmar | Posted in How to Web Page, Real Estate Blogging | Posted on 14-01-2011

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Real Estate Blogs

Do you know that when you make a comment on someone else's blog post      Real Estate Professionals
and add your URL, you will have created a link to your website giving it
a higher value in the search engines?

Links pointing to your website from another site are great!! They are called back links, and one way do follow links are considered to be one of the best ways to get your site better ranking.

If your website is new and you make a blog post with your domain link attached, this will very likely cause your site to get indexed faster. What this means is that you will see your web page in the search engines sooner. This happens because the search engines will find your site through this previously indexed blog that you are posting to, causing your site be index... cool! You can also do this by making comments on Twitter or Delicious and adding your link there.

Make sure that when you post comments your web page link is attached, and when posting to a blog be sure that the comments are relevant to the post that you are submitting to or they may not be considered worth approving on that site.

If you have your own blog and you should have a blog with a unique domain name, this is where things get real interesting... Research some keywords before you write your blog post and be sure to add these keywords to your article. You can use Google's keyword tool to find relevant keywords or keyword phrases for your service, product or market.

To get your website to rank higher in the search engines, turn the keywords in your blog article into a hyper link; this is called adding anchor text to your post. You are now creating a very strong relationship between these keywords and your website... the search engines love this and the more often you do it, the more relevant your website will become with your chosen keywords. Your blog now has your selected keyword anchor text pointing to your website; being able to create a back link is one very important reason to have your website and your blog setup with separate domains.

Let's learn by example, say your business offers lead generation real estate agent websites, which ours does. You can see how I added into this article the keywords "lead generation" and real estate websites, two very good keyword phrases for my business. Most article editors have an "insert link" feature, making it easy to work at pushing your website higher in the search engines simply by choosing to highlight your selected keyword phrase; you then add your link... which is your URL or domain name. This will enable you to gain an associated relevance to these keywords.

I would suggest if your article is short you should limit the number of links, as you are dividing the keyword strength by the number of links inserted into to the article. Therefore diminishing the value by the number of links added, in this case of adding links more is not always better. This is especially critical if you are pulling strength away from other more significant keywords that you might be attempting to rank high for.

There are many ways to improve your search engine ranking, one of the keys tips to remember is that Google and Yahoo are the top two search engines and they love content, so make sure your site is full of new and interesting, keyword rich copy. Do your research and share what you know, post to blogs and articles sites with unique, original content and if your post gets picked up and goes viral... it might just be what it takes to push your website to page one in the search engines.

Watch for more great tips to come.

James Osmar

Real Estate Websites and Training

SellingToolz Ltd.

800.409.9850

Real Estate Websites – The Gold Rush Leads Page

Posted by James Osmar | Posted in How to Web Page, Lead Generation, Real Estate Websites | Posted on 21-12-2010

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Real Estate Professional Lead Generation Websites

As a Real Estate Professional® a personal website is a must, you know the type it has pictures of you and lots of company logo colors boldly displayed. However to drive massive leads to your inbox, in todays market you need a suite of websites.  The Gold Rush Leads Page creates a natural way for your buyers and sellers to get what they want, to look at properties for sale without you the Real Estate Professional® crowding them.

  • Driving laser targeted leads directly to your in box should be on your list of prospecting systems. This Real Estate Professional website will quickly be your most aggressive strategy that you use as a means of acquiring new business.
  • Because this system is set up with Google AdWords you will get fist page ranking on Google within 15 minutes of setting up your real estate web page. This form of prospecting is the most cost effective way that you can generate new real estate buyers and sellers in today's market. It is the perfect, most aggressive and cost effective solution to acquiring new leads.
  • The direct response features that are built into the system enable you to know exactly what each lead cost and therefore what each deal will cost you. When compared to print media the Internet is not only offers you the largest and most targeted leads. You will be able to capture these leads at pennies on the dollar when compared to any print media.
  • The Gold Rush Leads system is also designed to be used with Goolge, Yahoo, Craigslist, Backpage and Kijiji. In addition, this is a dramatically effective tool when coordinated with a low branded neighborhood flier program. The key to its success is playing down the agent and company and focusing on what it is the buyer and seller really wants. Because you are giving the client what it is they want, your conversion rates skyrocket. It is critical to remember that in the first few weeks when buyers and sellers are considering a move, they avoid real estate agents like the plague, thus making this system the perfect way to intercept them before they find a new home or another Real Estate Professional®.
  • The non Branded Opt in page is a three step method of building trust with your visitor. One of the reasons it works so well is that it gives buyers and sellers immediate gratification. They are getting what they want when they want it and there is a separation between them and you. Look at the way you buy a car and you will get it, you start out looking at cars not salespeople. When you find the car you want, you then select a person to help you with that process.
  • You will consistently get the number of leads you want. This three step system will push leads to your in box no matter what market you are in or how good or bad your market is at this time. People always have to move and as NAR shows us, 94% of people go to the Internet to start their search. Because we use a three step system, casually getting the buyer or seller involved in the process, giving them what they want. Your opt in rates increase from 1% to 3% in the case of a normal web page to an incredible 8% to 35%.
  • Not only does NAR state that 94% of all people go to the Internet to start their real estate home search while only 7% use a news paper... NAR also tells us that they have discovered 75% of all people choose the first real estate agent that they meet and 50% of all people that complete a form on the internet buy or sell within 1 to 18 months.

To see refer to more  information about  the low Branded Gold Rush Leads Page and the entire suite of SellingToolz websites and real estate lead generation tools.

CLICK HERE ---->>>>> Real Estate Agent Websites

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Free Bargain Shopping App

Posted by James Osmar | Posted in Random | Posted on 17-11-2010

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This was brought to my attention this past summer, however I was a little slow to act on it. In part because I like to work a schedule that I call maintenance mode during July and August.

CLICK HERE TO SEE THE GET THE SHOPPING GENIE <<<---------

Let me explain, I adhere to the general thought that one deserves a good rest and should also work their butts off at other times. So with that said, I like to take July and August off and just to the stuff that takes care of business and not go overboard looking for new business. From September to Mid December it’s all work and very little play, rounding out the working calendar from Mid January I like to hit the road running and do a long distance sprint straight through the end of June.

The Calendar

  • Mid December to mid January – Maintenance mode
  • Mid January to the end of June  go like crazy – Work mode
  • July and August enjoy life – Maintenance mode
  • September to Mid December sprint to the finish line – Work mode

Well as I said this summer I was told about the Shopping Genie, it’s a little app that sits on your computer and searches the Internet for the best deals out there.  When I say best deals, I mean it will scrape the Internet for just about anything you want to buy and show you a list of comparable prices from various competitors.

CLICK HERE TO SEE THE GET THE SHOPPING GENIE <<<---------

There are several interesting things that you can do with the Genie other than just shop, you actually get paid when people click on links while shopping with the genie. You can give it away for free to your friends family and clients or customers, you can sell the Genie to others and create a residual income, while they can brand themselves with their clients. Now this is where it gets real interesting, you can brand the Genie with your name and logo on their computer every time they do a Google or Yahoo Search…. that is super cool and as I mentioned you can give it to your clients for free.

WOW!!

You have a tool that you give to your clients for free, it carries your brand and it pays you… hmmm sounds too good to be true. Doesn’t it?

Well it’s not, check out for yourself. It takes only a few minutes to download, and hey the worst that can happen is that you will have a little app that will enable you to find the best deals on the Internet.

I love what I do,

James Osmar
SellingToolz Ltd.
Real Estate Agent Websites
Sales 800-409-9850
Support 519-697-1450
Training  519-697-1450

Lead Generation – The Tony Crawford Interview

Posted by James Osmar | Posted in Lead Generation, Real Estate Training | Posted on 04-11-2010

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Click Here ------>>>> LEAD GENERATION

This is a great interview about Internet Lead Generation Websites for Real Estate agents and it will most certainly help your business. On the call Tony discusses how he captures and converts leads to eager, friendly Buyers and Sellers. He also goes into depth about he tools he used to triple his and his partner Carol McBain's real estate sales in the first year of using this system.

Tony Crawford