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Real Estate CRM | Top 10 Real Estate Websites

Posted by James Osmar | Posted in Real Estate Websites | Posted on 14-03-2016

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Real Estate CRM http://www.top10realestatewebsites.com/ real estate contact relationship management. As explained in this video a CRM is one of the most important aspects of the top 10 real estate website period that you can have in your real estate sales business.

In this video series we are going to show you how to utilize the top 10 features of a top 10 real estate website. Starting with the 10th on the list as voted on by Realtors® like you, we have compiled the list the features and will expand on the benefits so that you can immediately start implementing these strategies and tools in your real estate business.

Follow this link to explore more on real estate website secrets

James Osmar
SellingToolz Ltd.
http://SellingToolz.com

NO SALES PITCH – Bi-Monthly Real Estate WEBINAR Series On Lead Generation using the strategies of In-Bound-Marketing

Posted by James Osmar | Posted in Lead Generation, Real Estate Training | Posted on 22-03-2012

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Real estate webinar, sales, training, in bound marketing, lead gereration

Webinar Sign up

 

In-Bound Marketing

 

I sincerely believe that there has never been a time in the history of Real Estate when Realtors® could achieve such Massive Sales and Profit as they can today!

The reason I say this is because of the use of the tools and the better understanding about how to use these tools is now more easily available.

Years ago when newspaper and magazine advertising was about all we had. The cost per leads could be extraordinarily expensive, making it hard to earn a profit.

Today we have the use of the Internet and with the extensive leverage it offers, when fully understood, the cost per lead can often be free or only be pennies.

The better way to go about a building your lead generating traffic source is to implement an In-Bound-Marketing strategy. One that sources leads from multiple areas and enables you to develop a short term and long term relationship with your list.

The words In-Bound-Marketing should lead you to conclude that the efforts from your marketing have an In-Bound cause and effect relationship. When you learn to effectively market using the correct principles. People will seek you out.

When using In-Bound-Marketing methods, you will receive as a direct benefit; friendlier leads and you will be more able to develop a smarter way to approach these people.

Because when you do this correctly, at the highest level of perfection, you will receive not only leads. You will receive eager clients and customers wanting to work with you…

Join me on our next LIVE - NO SALES PITCH Bi-Monthly Real Estate Webinar, where the content is always new and exciting.

 

Looking Forward

James Osmar
Lead Generation Master
SellingTOOLZ Ltd.

http://SellingToolz.com

 

 

Home sales hit 13-year low in United States

Posted by James Osmar | Posted in Real Estate News | Posted on 20-01-2011

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WASHINGTON - The number of Americans who bought previously        Real Estate Slide
owned homes last year fell to the  lowest level in 13 years, and
economists say it will be years before the housing market fully recovers.

High unemployment and a record number of foreclosures are deterring potential buyers who fear home prices haven't reached the bottom. Job growth is expected to pick up this year, but not enough to raise home sales to healthier levels.

"We built too many houses during the boom, and now after the crash, it will take us a long time to
get back to normal," said David

Wyss, chief economist at Standard & Poor's in New York.

The National Association of Realtors reported Thursday that sales dropped 4.8 per cent to 4.91 million units in 2010. That was slightly fewer than in 2008, which had been the weakest year since 1997.

The poor year for sales did end on a stronger note. Buyers snapped up homes at a seasonally adjusted annual rate of 5.28 million units in December, the best sales pace since May and the 12.8 per cent rise from November was the biggest one-month surge in 11 years.

Real Estate eMail

Posted by James Osmar | Posted in Lead Generation, Real Estate Blogging, Real Estate Training | Posted on 20-01-2011

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eMail Drip Campaigns Do Not Work!                                                                                                                                       email campaign

Real Estate eMail will most certainly enhance every real estate agents sales if they build into their systems a regular well thought out follow up routine. It is necessary to keep regular contact with your real estate leads and long term list. This can be done with emails, calls or direct mail; it’s just not done the way you might think it is… I will slap you with this, DRIP eMAIL DOES NOT WORK, so don’t do it!

You must learn to follow up when using email, delivering items of value not irritating babble. Because and I will say “trust me on this”… most prospective clients will be interested in themselves not you, your sales dribble about how wonderful you are or tips on how to clean their closets. These strategies are pathetic and have been crafted by real estate wannabes that do not know what it is to prospect and have never spent any serious time in the prospecting trenches.

People that start out looking at real estate want to see real estate, so send them what they want. When buyers are in the stages of buying you should be prospecting them… this is a learned skill. You are going to have to grow a pair and step up your efforts to make contact with the people when they have raised their hand and left some sort of contact information with you. Sadly, I see a large number of real estate agents fail right here! The only reason for failure at this stage is you are lazy or afraid and if you want to be successful at selling real estate then you had better deal with these demons.

Your best practice is to make the initial follow up with the intent of developing rapport so that you can make your offer; I call this initial offer the elevator sales pitch. It is a strategy that involves building rapport and then being able to make a short offer, hence the metaphor… elevator sales pitch. Imagine meeting a person at the base of and elevator and you overhear them calling their spouse. Honey I drove by a great house today lets grab a Realtor® and go look at it. You step onto the elevator and you now how thirty to sixty seconds to give your pitch before this person escapes through the opening door… blow it and you will never see this person again.

Every real estate agent should learn to deliver a thirty to sixty second sales pitch, because people love to buy, they never like to be sold. When you learn to deliver your message at the right time, people will give you the courtesy to listen. If they are interested they will move into wanting to buy, if not you might want to consider backing off the pitch and work towards building that right moment. Successful salespeople learn to sense this and that is why they are son dammed good!

When you get an internet lead you must build rapport, and then use your finely tuned well crafted elevator sales pitch. You now have thirty to sixty seconds to get them to want your system of delivering the listings they want via eMail. Getting them set up sending listings is your best bet to continue the contact and enabling you to keep building rapport to the point of getting a face to face appointment.  By sending listings you will now have the built in formula for the follow up call. Don’t just send listings with out a phone call follow up thinking you are doing your job and hoping that they will call you. The entire point is to use this as the lightening rod that gives you a reason to make contact leading to an appointment.

The entire strategy is not a drip email campaign it is prospecting at it finest, getting you to that critical face to face appointment and as NAR tells us, you will have a 75% chance to be the agent of choice by being the first agent they meet with. With 50% of all people that fill out a form on the internet making a move with in 1 – 18 months, this is a hot list to target and you would be wise to hone this skill.

Do not place a person on drip email during the prospecting stage and if they will not answer your phone calls, don’t automatically send them listings to view. Send one email to try to establish contact, who knows the phone number might be wrong. If they will not engage with any sort of contact, then move them to your drip campaign because at this point you have nothing to lose.

If you can see that the relationship is developing in a way that is positive, this will lead to the face to face appointment. If after a couple weeks the prospect has been avoiding your calls, cut them off. Send an email suggesting that they call you if they would at anytime in the future like to continue their home search. If they email asking to stay on the system, eMail them back asking for a phone conversation to discuss their future needs. You need to call because you need contact in order to gain that all important face to face appointment. If they email you asking to stay on the system, email them back with instructions to call you. I have to make this abundantly clear; prospecting is about building the relationship to the point of getting a face to face appointment.

I consider Real estate sales to be a contact sport and it’s not meant for sissies!

Your entire goal is to establish rapport to gain a face to face appointment. At anytime in the sequence of your established goal, the game is changed; you can now put your prospects on drip email. Drip email should only be used as a means of keeping in long term contact with potential clients or past clients that are not in the market to buy or sell. This determination is rather simple, they are in a 120 day time frame or they are not. If they are inside of 120 days deliver items of value and that would be listings that meet their goals. For buyers or sellers on your list that you either do not know what their plans are, they have already bought and sold or their plans are outside the 120 day prospecting period. They go on your long term contact strategy and that involves marketing with your real estate blog.

Read this article on Real Estate Blogs to expand on email strategies.

To recap The Chunk Method of Selling

Build Rapport
Elevator Sales Pitch
Qualify Their Needs and Ability
Send Items of Value (Listings)
Continue Building Rapport
Get a Face to Face Appointment
Contract Signed

James Osmar

SellingToolz Ltd.

800-409-9850

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Life is Good!

Posted by James Osmar | Posted in Random, Real Estate Articles | Posted on 26-12-2010

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Just when you start to think that your real estate sales are not going the way that you would like and life starts to get you down a little. We have all been there at one time or another, some just go there a little more often or maybe even a little deeper into that place.

This is when you need some great mind startegies to get yourself back on track. I had a lady send me a link to a video this week, it is about a man with a special condition, you really have to watch the video to have the massage permeate your thoughts. It will do you good to keep it around for those days when your real estate sales or life concerns are not going just the way you want them to.

Just think about how good you really have got it... you really have no limits except those that you place upon yourself!

Enjoy http://www.youtube.com/watch?v=mznQld0q3p4

Strategic Objectives Posted on YouTube

Posted by James Osmar | Posted in Real Estate Social Traffic | Posted on 27-11-2008

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http://www.youtube.com/watch?v=-WFk2_Ykq6Y

Essentially the objective of this website is to introduce the topic of technology in real estate... If the product can be of benefit to the Buyer, Seller or Real Estate Agent then this is the fourm to discuss the pros and cons of these tools.

James Osmar

Posted by James Osmar | Posted in Real Estate Social Traffic | Posted on 07-10-2008

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James Osmar is a London Ontario real estate agent, as a Realtor he and his team apply his London Ontario Home Selling System in the London Ontario real estate market. Relocation services and an information referral service for relocation, are a value added for the buyer and seller on the move.

For more information VIEW THIS VIDEO ... London Ontario Real Estate