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Never make the assumption that the person you are talking to would not want to work with and refer to you. If they do not want your service today, they might want it tomorrow. Develop a card system, the best results come when they are hand written. Provide...

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No BULL Real Estate Marketing

Posted by James Osmar | Posted in Real Estate Training | Posted on 03-04-2012

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Real Estate Marketing

No BULL

In this series of webinars we will be going over the Lead Generation and Client Retention cycle of your buyers and sellers. Covering the entier buying and selling process, from the time you generate a lead, and what to do with that lead - turn client - for the rest of your career.

We will be looking closely at various forms of online and offline marketing, prospecting, scripts, team building and business skills. Showing you how to maximize your marketing efforts in all areas. I sincerely believe that this will be one of the most important programs that you will take in your entire real estate career.

By the end of this series, it is my intent to show you how to develop your own In-Bound-Marketing Perpetual Lead Generation Funnel. This will not be a sales pitch Webinar series, it will be a hardcore NO BULL series of sales mastery skills as well as business development, where we discuss the practical and the theory. Showing you the math behind your marketing and  prospecting so that you can determine what will work best for you in your market.

 Real Estate Training

Real Estate Training Webinar Series – Sneak Preview

Posted by James Osmar | Posted in Real Estate Presentations, Real Estate Training | Posted on 30-03-2012

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SIGN UP FOR ADVANCE NOTICE TO GET
YOUR PERSONAL WEBINAR LINK

 

Real Estate Training Webinar http://SellingToolz.com - On this real estate training webinar series you will learn the secrets of In-Bound-Marketing and the secrets of building your life long perpetual lead generation funnel.

Join us for on this fast a furious real estate training webinar series held approximately every other Wednesday. Sign up for advanced notice, no phone is required, just get in front of your computer.

We will expand on all that there is to know about lead generation and prospecting using the methods of Branded and low-Branded  marketing, as well as online and off line marketing.

Spaces are limited so sign up now...

Real Estate Marketing – Video Websites are Creating a Revolution

Posted by James Osmar | Posted in Real Estate Videos, Real Estate Websites, Social Traffic Maker | Posted on 18-01-2011

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Real Estate Marketing                                                                                                                                                                  real-estate-marketing

Real estate marketing with online video is fast becoming the norm in advertising over the internet today. The fact that Google has purchased YouTube attests to the fact that internet video has potential in this respect. Generating leads through the use of real estate websites with video tours is increasingly being used by tech savvy real estate agents. Given the fact that many internet users prefer to get information from video rather than reading, website video is a tool that you cannot afford to ignore if you are in the real estate business. This addition to your presentations will go a long way in separating you from the competition.

Video produced for purposes of generating leads in a real estate marketing world can be divided into two distinct categories, which can be used simultaneously to produce a unique internet marketing campaign. These categories are;

  • Video used for the purpose of lead generation, a tool that enables you to show your sellers how you are going to market their home. This can be done at the listing presentation or as part of your prelisting package. It can also be used as a tool to get your sellers to send their circle of influence to see the video on your website, creating a massive lead generation opportunity.
  • Promotional Content – This is prospecting strategy that most Real Estate Professionals have not figured out yet. If you post a video, it enables you to link back to your site, driving tons of free traffic and all of those potentially untapped buyers and sellers. It also has the net effect of giving you a back link to your website and giving your website a page rank boost in the search engines.

Traditionally, visual content in the real estate market was composed of static images placed in a gallery or at most images that allowed the viewer to pan from side to side or zoom in on the photo. With the advent of online video for real estate lead generation, producers of video tours have had to come up with videos that entertain as well as inform.

The use of video to generate leads had led to more sophisticated video productions being invented. It is now possible to use online mapping and video tours to search and view real estate property in many areas. This is however a technique that is still slowly catching on amongst Real Estate Professionals. Due to the popularity of YouTube videos, search engines are now incorporating a feature through which search spiders can go through the dialogue in the video description and list it in the organic search results depending on the search keywords. You will often see videos rank high in the search engines within hours. This has led to a closer integration of the real estate and video production professions. There are video producers who are specializing in producing content specifically for the real estate business. Another development is that Real Estate Professionals are now looking into creating websites that can easily incorporate videos in a way that it is user friendly and fun for a prospective buyer to use.

You may think that all this is too complicated for you, but you will find that the benefits of a video website greatly outweigh the effort it takes to post a video. As well, the cost of a feature video is literally pennies on the dollar when compared to other forms of advertising and a video posted to the internet can be used as a traffic generation tool for years. Another aspect that should be a major consideration is that studies have found that video causes the visitor to stay on a website up to four times longer. This is major knowledge as the average visitor to a website stays for three and a half minutes but normally decides to leave within nine seconds. The trick is to get them to break though the nine second time barrier, the longer a person stays on your website the better the opportunity to get them to offer up their contact information. Video has become one simple method of encouraging visitor involvement and pushing them beyond the nine second rule.

If you are the type that feels comfortable using a camera that’s great if not there have been some great adaptations to still photos that now enable you to turn photos into video. This is something that all Real Estate Professionals should get into as the early real estate agents that adapt to this new real estate marketing strategy will be the ones to benefit the most.

James Osmar
SellingToolz Ltd.
800-409-9850

In Front of the Camera

Posted by James Osmar | Posted in Real Estate Videos | Posted on 12-01-2009

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A video used to be embedded here but the service that it was hosted on has shut down.

The first 20 seconds is the hardest... after that it's easy selling. As a Real Estate Professional all you have to try to do is put yourself in the same frame of mind that you would be at a listing presentation. Or, when you you are on the phone prospecting. Selling real estate via video is a natural... it is another great strategic selling tool