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Are You a Serious Real Estate Professional, or Are You Playing House?

Hi, Not all Real Estate Professionals take the business of selling to the level of a superstar and not all agents want to. This is one of the best things about selling, you get to work as hard or as little  as you want. The trick is to get the...

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Real Estate Blogging – Better Blogging for Real Estate Agents – Part 3 of 3

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 07-02-2011

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Keywords for Better Page Ranking                                                                                                                                            keywords_pagerank

This is a big and important one… I am not trying to over exaggerate this strategy. Setting up your own blog and submitting articles has the advantage to enabling you to rank higher for keywords that your website does not or might not have a good chance to rank very well for.

Page ranking is a term indicating where you rank in the search engines for any given search term. If you have done everything right, you will go higher for the keywords that you would like to rank for in your market. As far as I know this is everyone’s goal and it talks a lot of technical savvy to do it.

That being said, posting articles on your blog enables you to spend a lot of time covering stories about your market place and therefore enables you to write, find or buy keyword rich articles that you can post in order to give you a dominate position for the keywords of choice in your market.

For example when I was selling real estate, my market was London Ontario. Therefore I would do keyword research to find keywords for real estate in London Ontario.  Now you can see in the last couple of sentences how I was able to mention certain keywords.

Well after getting out of real estate for a couple years and building and Real estate agent website and training business, I decided to see if I could get my website JamesOsmar.com back on page one or two again for the search term London Ontario real estate. Well, I did this in three days.

I was also able to get my blog Strategic Selling Tools on to page one for the term selling tools in two days, as well I was able to get our main website onto page one and two in less than a week for real estate agent websites… now that is cool.

Back Linking and Anchor Text

As mentioned one of the best reasons for blogging is to be able to push your websites higher in the search rankings for select keywords. One of the best ways to get your websites to do this is to combine your keywords with what is called anchor text.

This might sound a little technical however it’s rather easy once you have done it a few times. You simply take your keyword or keyword phrase and use the text editor link inserting tool that comes with most text editors.

You simply highlight the keywords that you are interested in ranking for and then insert the text the link that you want to have the word associated with. For example I would like to have my company website SellingToolz Limited rank high for real estate agent websites. I would simply take the words real estate agent websites and highlight them and insert the URL sellingtoolz.com in the appropriate field. From there the relationship will be born.

As mentioned I have done this as a live example with the web site JamesOsmar.com, simply by making the association to the words London Ontario Real Estate along with several other strategies I have managed to push the site to page one for this search term.

Now if I do this enough eventually I will start to increase my search engine rankings.

Follow this link to read Article 2 – 3 on Real Estate Blogging

James Osmar
SellingToolz Ltd.
800-409-9850

Real Estate Blogging – Better Blogging for Real Estate Agents – Part 2 of 3

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 03-02-2011

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Real Estate Blogging                                                                                                                                                                       client contact

The Lowest Cost Method of Keeping in Touch With Your List

Because of the ability to shape your reputation, plus the ease and cost to be able to keep in touch with your list, there really is no other tool that you can use to do this as effectively as blogging.

You can find articles all over the Internet; you can seek out videos with ease. With a little effort you can write your own articles or even pay a ghostwriter to do it for you. Once you have the information that you want to post to your blog or submit to your favorite ezine. All that is left to do is the very inexpensive task of writing a four or five line email to direct people to your Blog and to press the send button… Now, how hard is that?

If you email your list every three weeks, you will have the created the ultimate way of building a connection with your buyers and sellers for the rest of your selling career. One of the biggest mistakes most real agents make is that they do not keep in touch with their list. The second mistake is that they spend the time when they make contact… selling them.

Just think for a moment what would you think if you purchased a new car and thirty days later the car salesperson called the tried to sell you another car? My bet is not too much… So we know we have to keep in touch with our list, more than every three weeks would drive me to put you into the delete file, less then that would create the risk of being forgotten when the opportunity for them to refer presents itself.

Consider the cost of newspaper, magazine, television, radio, billboards or bus benches and of course direct mail. The Internet is by far and away the least expensive and arguably the most effective medium that you can tap into today.

If you do not feel that you have the time, or the ability to write articles for your Blog… then hire a ghostwriter to put together a weekly article around the keywords or topic of your choosing. Give them the password to your blog and for a fraction of the cost of the advertising mediums just mentioned you will have a formal blog with everything done for your.

Now if you are the kind of real estate agent that keeps in touch with your list, and you should be. Then this is another area where you will be able to free up some money to write the articles. You will be able to eliminate or scale back your direct mail costs.

Follow this link to read Article 1 - 3 on Real Estate Blogging

James  Osmar
SellingToolz Ltd.
800-409-9850

Real Estate Blogging – Better Blogging for Real Estate Agents – Part 1 of 3

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 31-01-2011

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Real Estate Bloggging should be just one of your real estate website

strategies used for lead generation and lead

Real Estate Websitesconversion...

Whether you are a non blogger or non article writer or perhaps you are just considering blogging, even if you are a master article writer… this is meant for you!

 

Your Real Estate Blog should be just one of the websites that you have in your suite of web pages, the entire suite is designed for prospecting and keeping in contact people at different times and for different reasons during the buying and selling cycle.

Many non article writers that I speak to think that blogging is too much work. Before the sound of the words real estate blogging has stopped resonating throughout the room they have lost interest.

That’s unfortunate because there are so many great benefits for the real estate agent that is willing to spend a small amount of time posting articles that are worthy of consideration with regard to enhancing your sales. I will cover several good reasons for here in this series of short articles.

The definition of a blog is

Informal Full name: weblog a journal written online and accessible to users of the internet.

The best way to look at blogging is that it is a website that you can change with a few simple clicks of a mouse to add or remove whatever content you want. You get to do this when you want and you are able to add copy, photos or video.

So unlike any other website that you have, you will be able to gain maximum control over the look and the feel and you will gain the flexibility to make it an extension of yourself, shaping the way you want you and your business to be perceived.

The Ability to Shape Your Reputation

 

Shaping your reputation is one of the more valuable of reasons to post information on your own Blog.

Because Blog information is dynamic and not static, meaning that it is always changing, you gain the ability to capture and hold your visitors attention. Your personal real estate website, once you have it set up it pretty much stays the same. Plus your personal website unlike your Blog should be set up as a sales pitch and lead generation site whereas your blog should be used for other purposes.

If you want to be the provider of news, this is the tool. If you want your Blog to be an expression of your personality or if you want to shape and influence the way you want your buyers and sellers to see you in your marketplace you have to consider Blogging as the most effective and cost efficient way to achieve this.

The tip that I will pass along is to get your blog post to take the form of value offered. What I mean is that you will do more harm than good if you try to make you blog posts a sales pitch. Write your articles as a news or articles of interest… and you might just get your buyers and sellers coming back to read more.

News comes from everywhere, your local real estate board, search engines such as Google, television, magazines, other Blogs and the best place of all, your personal opinions… You can even get fellow Real Estate Professionala or even your clients to write articles for you. If you do not consider yourself the newsworthy type, create a Blog that is an extension of your personality, are you funny, political, outrageous? Do you like kids, sports, family? Tell funny stories about some of your sales adventures… get the picture?

When writing your articles remember that people love to buy but they hate to be sold! So make your Blog the area that people can look at to either learn, laugh or listen just don’t make it a sales pitch page. That is for your real estate website, your blog should be 95% content far removed from being a sales pitch. The 5% that is sales should only refer to you at the bottom of the post in the form of a signature and links your visitors to your website.

James Osmar
SellinngToolz Ltd
800-409-9850

Flaherty Expected to Tighten Canadian Mortgage Rules

Posted by James Osmar | Posted in Random, Real Estate Articles | Posted on 17-01-2011

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Real Estate Blog - Post provided by the CBC NEWS

Federal Finance Minister Jim Flaherty is expected to announce tighter mortgage rules on Monday                                                                        real-estate-motgages
to combat concerns over high Canadian household debt.

The announcement is set for 8 a.m. ET in Ottawa.

Among the expected changes are the lowering of the maximum number of years the government will back mortgages — from 35 to 30.

Ottawa is also expected to:

- Limit the insurance coverage by Canada Mortgage and Housing Corp. on lines of credit.

- Reduce the upper limit that Canadians can borrow against their home equity to 85 per cent from 90 per cent.

The changes come following recent warnings from the Bank of Canada on household debt levels.

In December, bank governor Mark Carney cautioned Canadian households and businesses not to be lulled by current low interest rates, because repercussions from a hike could be swift.

Last week, Agathe Cote, a deputy governor at the bank, told a Kingston, Ont., audience that a sudden weakening in the Canadian housing sector could affect other areas of the economy given the high debt loads of some households.

If that shock hits, Canadians would be expected to cut back on their spending, she said.

Real Estate Blog
SellingToolz Ltd
800-409-9850

Real Estate Blogs – Search Engine Ranking and Anchor Text

Posted by James Osmar | Posted in How to Web Page, Real Estate Blogging | Posted on 14-01-2011

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Real Estate Blogs

Do you know that when you make a comment on someone else's blog post      Real Estate Professionals
and add your URL, you will have created a link to your website giving it
a higher value in the search engines?

Links pointing to your website from another site are great!! They are called back links, and one way do follow links are considered to be one of the best ways to get your site better ranking.

If your website is new and you make a blog post with your domain link attached, this will very likely cause your site to get indexed faster. What this means is that you will see your web page in the search engines sooner. This happens because the search engines will find your site through this previously indexed blog that you are posting to, causing your site be index... cool! You can also do this by making comments on Twitter or Delicious and adding your link there.

Make sure that when you post comments your web page link is attached, and when posting to a blog be sure that the comments are relevant to the post that you are submitting to or they may not be considered worth approving on that site.

If you have your own blog and you should have a blog with a unique domain name, this is where things get real interesting... Research some keywords before you write your blog post and be sure to add these keywords to your article. You can use Google's keyword tool to find relevant keywords or keyword phrases for your service, product or market.

To get your website to rank higher in the search engines, turn the keywords in your blog article into a hyper link; this is called adding anchor text to your post. You are now creating a very strong relationship between these keywords and your website... the search engines love this and the more often you do it, the more relevant your website will become with your chosen keywords. Your blog now has your selected keyword anchor text pointing to your website; being able to create a back link is one very important reason to have your website and your blog setup with separate domains.

Let's learn by example, say your business offers lead generation real estate agent websites, which ours does. You can see how I added into this article the keywords "lead generation" and real estate websites, two very good keyword phrases for my business. Most article editors have an "insert link" feature, making it easy to work at pushing your website higher in the search engines simply by choosing to highlight your selected keyword phrase; you then add your link... which is your URL or domain name. This will enable you to gain an associated relevance to these keywords.

I would suggest if your article is short you should limit the number of links, as you are dividing the keyword strength by the number of links inserted into to the article. Therefore diminishing the value by the number of links added, in this case of adding links more is not always better. This is especially critical if you are pulling strength away from other more significant keywords that you might be attempting to rank high for.

There are many ways to improve your search engine ranking, one of the keys tips to remember is that Google and Yahoo are the top two search engines and they love content, so make sure your site is full of new and interesting, keyword rich copy. Do your research and share what you know, post to blogs and articles sites with unique, original content and if your post gets picked up and goes viral... it might just be what it takes to push your website to page one in the search engines.

Watch for more great tips to come.

James Osmar

Real Estate Websites and Training

SellingToolz Ltd.

800.409.9850

MLS® London, Ontario – Real Estate Blogs

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 09-01-2011

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1

Real Estate Bloggging should be just one of your real estate website

strategies used for lead generation and lead

Real Estate Websitesconversion...

Whether you are a non blogger or non article writer or perhaps you are just considering blogging, even if you are a master article writer… this is meant for you!

 

Your Real Estate Blog should be just one of the websites that you have in your suite of web pages, the entire suite is designed for prospecting and keeping in contact people at different times and for different reasons during the buying and selling cycle.

Many non article writers that I speak to think that blogging is too much work. Before the sound of the words real estate blogging has stopped resonating throughout the room they have lost interest.

That’s unfortunate because there are so many great benefits for the real estate agent that is willing to spend a small amount of time posting articles that are worthy of consideration with regard to enhancing your sales. I will cover several good reasons for here in this series of short articles.

The definition of a blog is

Informal Full name: weblog a journal written online and accessible to users of the internet.

The best way to look at blogging is that it is a website that you can change with a few simple clicks of a mouse to add or remove whatever content you want. You get to do this when you want and you are able to add copy, photos or video.

So unlike any other website that you have, you will be able to gain maximum control over the look and the feel and you will gain the flexibility to make it an extension of yourself, shaping the way you want you and your business to be perceived.

The Ability to Shape Your Reputation

 

Shaping your reputation is one of the more valuable of reasons to post information on your own Blog.

Because Blog information is dynamic and not static, meaning that it is always changing, you gain the ability to capture and hold your visitors attention. Your personal real estate website, once you have it set up it pretty much stays the same. Plus your personal website unlike your Blog should be set up as a sales pitch and lead generation site whereas your blog should be used for other purposes.

If you want to be the provider of news, this is the tool. If you want your Blog to be an expression of your personality or if you want to shape and influence the way you want your buyers and sellers to see you in your marketplace you have to consider Blogging as the most effective and cost efficient way to achieve this.

The tip that I will pass along is to get your blog post to take the form of value offered. What I mean is that you will do more harm than good if you try to make you blog posts a sales pitch. Write your articles as a news or articles of interest… and you might just get your buyers and sellers coming back to read more.

News comes from everywhere, your local real estate board, search engines such as Google, television, magazines, other Blogs and the best place of all, your personal opinions… You can even get fellow Real Estate Professionala or even your clients to write articles for you. If you do not consider yourself the newsworthy type, create a Blog that is an extension of your personality, are you funny, political, outrageous? Do you like kids, sports, family? Tell funny stories about some of your sales adventures… get the picture?

When writing your articles remember that people love to buy but they hate to be sold! So make your Blog the area that people can look at to either learn, laugh or listen just don’t make it a sales pitch page. That is for your real estate website, your blog should be 95% content far removed from being a sales pitch. The 5% that is sales should only refer to you at the bottom of the post in the form of a signature and links your visitors to your website.

James Osmar
SellinngToolz Ltd
800-409-9850

Real Estate Blogging

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 06-01-2011

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Real Estate Blogging  - Real Estate Training                                                                       

You can learn to effectively communicate with your clients by getting knowledge from real estate training. Effective communication requires an inexpensive and easy means of keeping in touch with your clients. Currently, the most effective means of communication with clients is through the internet. As a Real Estate Professional if you do not have a lead generation website and a personal blog, you are certainly leaving deals on the table.

There are tried and tested methods you can use in order to achieve success in internet marketing. Such training is essential in ensuring that you not only have a presence online, but also earn revenue from your lead generation website and maintain contact with your real estate blog.

The Commission Gusher Advanced Real Estate Training program is designed to offer Real Estate Professional training in internet marketing, lead generation, lead conversation, and relationship building. One of the basic and advanced lessons you will learn from this comprehensive program include:

Real Estate Blogging

-          The proper manner in which to place yourself in the eyes of the client. Clients are constantly inundated with salespeople and do not want another sales pitch. Your website is for sales your blog must be focused on giving education, current news and facts to users. You will learn to think like an expert so your site becomes a source of credible and reliable information for clients.

-          Cheap and effective means of communicating and keeping tabs with your clients. Real estate blogs and websites are the easiest means by which you can communicate with clients. Direct mail is useful but has become costly and cumbersome to prepare. It is still used in real estate correspondence and should still be an integral part of your overall strategy. Only, in today’s market it can be scaled back 75% to even 100% with the proper implementation of online marketing strategies. Use of the telephone is essential; however its use can be dramatically enhanced when properly synced with smart timely internet marketing strategies.

Recommended Reading ---->> Real Estate Blogging

-          There are many easy ways of conducting research and accumulating resources that will add value to your real estate blog. Value translates to search engine optimization which is crucial to the success of your online marketing campaign. You will see first hand how your blog can be used to drive your websites high in the search engines. Basically, it involves having great content and good keywords on your site, having “back links” that point to your personal website and only your real estate blog will offer this overall flexibility to increase your PR or page rank.

-          Ways and means by which to reduce the overall cost of mailing and advertising to clients. This will entail the use of email marketing through your real estate blogs. A well written email sent to clients will only be a few short sentences long sufficient to express yourself or make your offer linking your clients and customers to your blog post. This will translate to savings of thousands of dollars that would have been used to mail correspondence to potential customers. If your clients are not interested in your email, they will not mind glancing at your short email. They will be ticked if they have to read a lengthy email that they are not getting value from. This is just one critical reason to implement a blog as an overall part of your internet marketing strategy.

-          How to develop newsworthy and readable content to your clients, your blog should only be about news and articles of interest. Users are very conscientious about what they read and will immediately detect obvious sales pitches. The sales pitch should be reserved for your website. Once they get a wrong first impression, they are unlikely to return to your site or blog anytime soon. Conversely, once they are impressed by your content, they are likely to get hooked to your domain for good. Enabling you to shape your reputation the way you would like to be perceived in the eyes of your clients and customers.

-          Your blog will link to your real estate website from here your clients can signup or phone you to request your services view listings or download special reports as required by their own needs and motivations.

-          It is important to remember that people love to buy the never like to be sold. Once your buyers or sellers make a move, they do not want to see another sales pitch 30 days later. Your blogging strategy will enable long term client retention and in another article you will see how to turn this into a steady steam of referrals.

Real Estate Professional training cannot be ignored if you are to succeed in your online marketing campaign. In this very new real estate market, the agent that takes the initiative to educate them self about internet technology, will succeed.

James Osmar
SellingToolz Ltd
800-409-9850

Real Estate Blogs – Increase Your Search Engine Page Rank

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 04-01-2011

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Real Estate Agent Blog

Real Estate Blogs

Real Estate Blogs are one of the keys to long term real estate sales success is being able to keep in touch with your client list in an easy, cost effective way. Nothing compares to the market positioning offered by your blog. It is cheaper than mail (and less work!) and offers more coverage than the phone or door knocking. The big bonus is how you are able to affect your website positioning with in the search engines as well as your clients minds!

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You will learn…

  • How to position yourself in the minds of your buyers and sellers the way you want to be perceived. It is almost too easy; you do not want to appear to be a “salesperson” on your real estate Blog. Your job here is to illustrate your vast knowledge. Provide news and facts of interest to your buyers and sellers.
    .
  • Your Blog is the most inexpensive way to keep in contact with your real estate list. At over a dollar to send a letter, and what can add up to several man hours to prepare, direct mail is expensive and can effectively be used in a more limited way. The telephone, while valuable can take far too long to keep in touch with a sizeable list.
    .
  • How to find an abundance of free copy-and-paste articles, photos and videos for your real estate Blog. On the Internet, news articles are everywhere. Your local board for starters, as well as state and provincial associations and national associations. You can also search for other real estate blogs and you will have all the easy posting information that you need.
    .
  • How to cut the cost of your direct mail program by 75% to 100% and do more to impress and keep the attention of your buyers and sellers. When you build your past client email list, we will show you how to write a “proper” email, linking people to your blog. You only have to send email every 3 months if at all. This will save you thousands of dollars every year, especially if you are considering direct mail marketing.
    .
  • To get your clients to want to read your posts, look at your photos and view your videos. You have to make the posts newsworthy, make your emails short and make all your content 95% news and only 5% sales. Your clients will read your email if it is not a sales pitch. It is critical to remember that your buyers – once they move in – will not be moving out for 5 to 10 years. The last thing they want is another sales pitch.
    .
  • Set up a separate domain name from that of your personal web page. If you have your blog set up as “mydomain.com/blog” it becomes part of your sales page. And that is exactly what you do not want. You do want to direct your clients from your blog to your personal web page and they will go there when they are ready. Remember: people like to buy, but they do not like to be sold!

CLICK HERE TO LEARN MORE ---->>> Real Estate Agent Blogs

Bill Gates Speech – 11 rules your kids did not and will not learn in school

Posted by James Osmar | Posted in Real Estate Articles | Posted on 13-09-2010

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Rule 1
: Life is not fair - get used to it!

Rule 2: The world doesn't care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.

Rule 3: You will NOT make $60,000 a year right out of high school. You won't be a vice-president with a car phone until you earn both.

Rule 4: If you think your teacher is tough, wait till you get a boss.

Rule 5: Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity.

Rule 6: If you mess up, it's not your parents' fault, so don't whine about your mistakes, learn from them.

Rule 7: Before you were born, your parents weren't as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent's generation, try delousing the closet in your own room.

Rule 8: Your school may have done away with winners and losers, but life HAS NOT. In some schools, they have abolished failing grades and they'll give you as MANY TIMES as you want to get the right answer. This doesn't bear the slightest resemblance to ANYTHING in real life.

Rule 9: Life is not divided into semesters. You don't get summers off and very few employers are interested in helping you FIND YOURSELF. Do that on your own time.

Rule 10: Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs.

Rule 11: Be nice to nerds. Chances are you'll end up working for one.

CLICK HERE ---->>> Real Estate Blogs