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Real Estate Bloggging should be just one of your real estate website strategies used for lead generation and lead conversion... Whether you are a non blogger or non article writer or perhaps you are just considering blogging, even if you are a master...

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Back to Page One on Google [The PROOF]

Posted by James Osmar | Posted in How to Web Page | Posted on 10-12-2012

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Getting to page one of Google can be a daunting task, especially at times when Google makes changes to their algorithms. However the truth is, almost anyone can do this by following the rules.

Being on page one of Google will definitely affect your businesses bottom line, whether you are trying attract and manage Internet leads, or sell products.

I went through Google’s updates called the Panda and Penguin and was bumped off page one. So I stepped back to look at why Google does what they do, knowing this will make an incredible difference in the way you build your website and therefore the cause and effect on your page rank and then of course your bottom line. Look at it this way, Google wants to reward you, not punish you. They simply want to have the best pages at the top of the search engines that make the experience for the end user as beneficial and rewarding as possible.

Makes sense doesn’t it? We have all had the experience of doing a Google search, where every page we clicked on was junk. That is why Google does what they do; they really want the searcher to be happy with their search results. Your job then is to create a website that does just that.

Before Penguin, Google released a series of algorithm updates called Panda, with the first appearing in February 2011. Panda aimed at down ranking websites that provided poor user experience. To identify such websites, a machine-learning algorithm by Navneet Panda was used, hence the name. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality.
In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold. This is the part of the page that you see when you open you browser, hence below the fold is not viewable.

The strategic goal that Panda andPenguin aim for is to display higher quality websites at the top of Google’s search results. However, sites that were down ranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing).

Spamdexing is the repeating of phrases or keywords multiple times in a row, and link bombing is the purchasing links that are of low quality and have little or no relevance to your websites overall characteristics. These activities will get you penalized causing your web page rank to suffer. The secret is to build quality backlinks, using strategies that Google sees as appropriate, again this is super easy to do!

I have sites all over the Internet that are on page one of Google, as a matter of fact to prove it, if you watch this video. You will see that for one search term, I often have up to six websites that show up on page one of Google. How’s that for page rank domination!

James Osmar
SellingToolz Ltd.
http://SellingToolz.com 

Real Estate Blogging – Better Blogging for Real Estate Agents – Part 3 of 3

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 07-02-2011

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Keywords for Better Page Ranking                                                                                                                                            keywords_pagerank

This is a big and important one… I am not trying to over exaggerate this strategy. Setting up your own blog and submitting articles has the advantage to enabling you to rank higher for keywords that your website does not or might not have a good chance to rank very well for.

Page ranking is a term indicating where you rank in the search engines for any given search term. If you have done everything right, you will go higher for the keywords that you would like to rank for in your market. As far as I know this is everyone’s goal and it talks a lot of technical savvy to do it.

That being said, posting articles on your blog enables you to spend a lot of time covering stories about your market place and therefore enables you to write, find or buy keyword rich articles that you can post in order to give you a dominate position for the keywords of choice in your market.

For example when I was selling real estate, my market was London Ontario. Therefore I would do keyword research to find keywords for real estate in London Ontario.  Now you can see in the last couple of sentences how I was able to mention certain keywords.

Well after getting out of real estate for a couple years and building and Real estate agent website and training business, I decided to see if I could get my website JamesOsmar.com back on page one or two again for the search term London Ontario real estate. Well, I did this in three days.

I was also able to get my blog Strategic Selling Tools on to page one for the term selling tools in two days, as well I was able to get our main website onto page one and two in less than a week for real estate agent websites… now that is cool.

Back Linking and Anchor Text

As mentioned one of the best reasons for blogging is to be able to push your websites higher in the search rankings for select keywords. One of the best ways to get your websites to do this is to combine your keywords with what is called anchor text.

This might sound a little technical however it’s rather easy once you have done it a few times. You simply take your keyword or keyword phrase and use the text editor link inserting tool that comes with most text editors.

You simply highlight the keywords that you are interested in ranking for and then insert the text the link that you want to have the word associated with. For example I would like to have my company website SellingToolz Limited rank high for real estate agent websites. I would simply take the words real estate agent websites and highlight them and insert the URL sellingtoolz.com in the appropriate field. From there the relationship will be born.

As mentioned I have done this as a live example with the web site JamesOsmar.com, simply by making the association to the words London Ontario Real Estate along with several other strategies I have managed to push the site to page one for this search term.

Now if I do this enough eventually I will start to increase my search engine rankings.

Follow this link to read Article 2 – 3 on Real Estate Blogging

James Osmar
SellingToolz Ltd.
800-409-9850

MLS® London, Ontario – Real Estate Blogs

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 09-01-2011

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Real Estate Bloggging should be just one of your real estate website

strategies used for lead generation and lead

Real Estate Websitesconversion...

Whether you are a non blogger or non article writer or perhaps you are just considering blogging, even if you are a master article writer… this is meant for you!

 

Your Real Estate Blog should be just one of the websites that you have in your suite of web pages, the entire suite is designed for prospecting and keeping in contact people at different times and for different reasons during the buying and selling cycle.

Many non article writers that I speak to think that blogging is too much work. Before the sound of the words real estate blogging has stopped resonating throughout the room they have lost interest.

That’s unfortunate because there are so many great benefits for the real estate agent that is willing to spend a small amount of time posting articles that are worthy of consideration with regard to enhancing your sales. I will cover several good reasons for here in this series of short articles.

The definition of a blog is

Informal Full name: weblog a journal written online and accessible to users of the internet.

The best way to look at blogging is that it is a website that you can change with a few simple clicks of a mouse to add or remove whatever content you want. You get to do this when you want and you are able to add copy, photos or video.

So unlike any other website that you have, you will be able to gain maximum control over the look and the feel and you will gain the flexibility to make it an extension of yourself, shaping the way you want you and your business to be perceived.

The Ability to Shape Your Reputation

 

Shaping your reputation is one of the more valuable of reasons to post information on your own Blog.

Because Blog information is dynamic and not static, meaning that it is always changing, you gain the ability to capture and hold your visitors attention. Your personal real estate website, once you have it set up it pretty much stays the same. Plus your personal website unlike your Blog should be set up as a sales pitch and lead generation site whereas your blog should be used for other purposes.

If you want to be the provider of news, this is the tool. If you want your Blog to be an expression of your personality or if you want to shape and influence the way you want your buyers and sellers to see you in your marketplace you have to consider Blogging as the most effective and cost efficient way to achieve this.

The tip that I will pass along is to get your blog post to take the form of value offered. What I mean is that you will do more harm than good if you try to make you blog posts a sales pitch. Write your articles as a news or articles of interest… and you might just get your buyers and sellers coming back to read more.

News comes from everywhere, your local real estate board, search engines such as Google, television, magazines, other Blogs and the best place of all, your personal opinions… You can even get fellow Real Estate Professionala or even your clients to write articles for you. If you do not consider yourself the newsworthy type, create a Blog that is an extension of your personality, are you funny, political, outrageous? Do you like kids, sports, family? Tell funny stories about some of your sales adventures… get the picture?

When writing your articles remember that people love to buy but they hate to be sold! So make your Blog the area that people can look at to either learn, laugh or listen just don’t make it a sales pitch page. That is for your real estate website, your blog should be 95% content far removed from being a sales pitch. The 5% that is sales should only refer to you at the bottom of the post in the form of a signature and links your visitors to your website.

James Osmar
SellinngToolz Ltd
800-409-9850

Real Estate Blogs – Increase Your Search Engine Page Rank

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 04-01-2011

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Real Estate Agent Blog

Real Estate Blogs

Real Estate Blogs are one of the keys to long term real estate sales success is being able to keep in touch with your client list in an easy, cost effective way. Nothing compares to the market positioning offered by your blog. It is cheaper than mail (and less work!) and offers more coverage than the phone or door knocking. The big bonus is how you are able to affect your website positioning with in the search engines as well as your clients minds!

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You will learn…

  • How to position yourself in the minds of your buyers and sellers the way you want to be perceived. It is almost too easy; you do not want to appear to be a “salesperson” on your real estate Blog. Your job here is to illustrate your vast knowledge. Provide news and facts of interest to your buyers and sellers.
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  • Your Blog is the most inexpensive way to keep in contact with your real estate list. At over a dollar to send a letter, and what can add up to several man hours to prepare, direct mail is expensive and can effectively be used in a more limited way. The telephone, while valuable can take far too long to keep in touch with a sizeable list.
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  • How to find an abundance of free copy-and-paste articles, photos and videos for your real estate Blog. On the Internet, news articles are everywhere. Your local board for starters, as well as state and provincial associations and national associations. You can also search for other real estate blogs and you will have all the easy posting information that you need.
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  • How to cut the cost of your direct mail program by 75% to 100% and do more to impress and keep the attention of your buyers and sellers. When you build your past client email list, we will show you how to write a “proper” email, linking people to your blog. You only have to send email every 3 months if at all. This will save you thousands of dollars every year, especially if you are considering direct mail marketing.
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  • To get your clients to want to read your posts, look at your photos and view your videos. You have to make the posts newsworthy, make your emails short and make all your content 95% news and only 5% sales. Your clients will read your email if it is not a sales pitch. It is critical to remember that your buyers – once they move in – will not be moving out for 5 to 10 years. The last thing they want is another sales pitch.
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  • Set up a separate domain name from that of your personal web page. If you have your blog set up as “mydomain.com/blog” it becomes part of your sales page. And that is exactly what you do not want. You do want to direct your clients from your blog to your personal web page and they will go there when they are ready. Remember: people like to buy, but they do not like to be sold!

CLICK HERE TO LEARN MORE ---->>> Real Estate Agent Blogs