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London Ontario Real Estate – Real Estate Blogs

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 21-01-2011

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London Ontario Real Estate - Power Blogging                                                                                                                       search enging ranking

London, Ontario real estate is a fairly major search term in London for buyers and sellers searching real estate in the city.

This article has been written to illustrate how blogging can give a big push to a website that is already ranking well in the search engines, because it has already had much of the search engine optimization (SEO) needed for good page rank done to it; however there is still room for page rank improvement… I Love a challenge!

There are two main areas you can put your effort into getting a website to rank well in the search engines. 1. on page factors 2. off page factors. For the purposes of this article I will be discussing a few on page factors.

Last week I wrote an article with the challenge of getting a blog post to page one on Google for the keyword phrase MLS London Ontario; it took four days to see the post make it to #5 on page one for that search term. I also wrote an article the next day to show how blogging can help a new website get indexed and ranked quicker by article writing and linking it to anchor text. I built a website that day and pointed the domain name LondonOntarioRealEstateMLS.com at this new web page and in 6 days the website was on the middle of page two for that search term. I should add this was all that was done to the website; there were no other SEO improvements made… in the internet world, that’s awesome!

This article is now being written to help push the London Ontario real estate website JamesOsmar.com higher for the search term London Ontario real estate. At the time of this writing the website was ranked #14 on Google.ca which is position #4 on page two. By the way Google.ca and Google.com will show different results. Two weeks ago, before I tweaked the website it was sitting at #49. I am sure that if writing one article will not do the trick of improving its current position, three or four articles would push the website to page one.

At this time I do not actively sell real estate in the city of London, Ontario or anywhere else. We use the website for illustration purposes, a live example for real estate agents across United States and Canada to view. However if I was selling, using what has been discussed here and other SEO capabilities that we have added to these websites, (see PerformanceWebPage.com) the James Osmar.com website would definitely be on the page one. Because of what we have learned from our brain storming sessions I believe that we can push pretty much any website in the industry to the top of the search engines, much the same way we have done with our own business websites.

James Osmar
SellingToolz Ltd
800-409-9850

MLS® London, Ontario – Real Estate Blogs

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 09-01-2011

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Real Estate Bloggging should be just one of your real estate website

strategies used for lead generation and lead

Real Estate Websitesconversion...

Whether you are a non blogger or non article writer or perhaps you are just considering blogging, even if you are a master article writer… this is meant for you!

 

Your Real Estate Blog should be just one of the websites that you have in your suite of web pages, the entire suite is designed for prospecting and keeping in contact people at different times and for different reasons during the buying and selling cycle.

Many non article writers that I speak to think that blogging is too much work. Before the sound of the words real estate blogging has stopped resonating throughout the room they have lost interest.

That’s unfortunate because there are so many great benefits for the real estate agent that is willing to spend a small amount of time posting articles that are worthy of consideration with regard to enhancing your sales. I will cover several good reasons for here in this series of short articles.

The definition of a blog is

Informal Full name: weblog a journal written online and accessible to users of the internet.

The best way to look at blogging is that it is a website that you can change with a few simple clicks of a mouse to add or remove whatever content you want. You get to do this when you want and you are able to add copy, photos or video.

So unlike any other website that you have, you will be able to gain maximum control over the look and the feel and you will gain the flexibility to make it an extension of yourself, shaping the way you want you and your business to be perceived.

The Ability to Shape Your Reputation

 

Shaping your reputation is one of the more valuable of reasons to post information on your own Blog.

Because Blog information is dynamic and not static, meaning that it is always changing, you gain the ability to capture and hold your visitors attention. Your personal real estate website, once you have it set up it pretty much stays the same. Plus your personal website unlike your Blog should be set up as a sales pitch and lead generation site whereas your blog should be used for other purposes.

If you want to be the provider of news, this is the tool. If you want your Blog to be an expression of your personality or if you want to shape and influence the way you want your buyers and sellers to see you in your marketplace you have to consider Blogging as the most effective and cost efficient way to achieve this.

The tip that I will pass along is to get your blog post to take the form of value offered. What I mean is that you will do more harm than good if you try to make you blog posts a sales pitch. Write your articles as a news or articles of interest… and you might just get your buyers and sellers coming back to read more.

News comes from everywhere, your local real estate board, search engines such as Google, television, magazines, other Blogs and the best place of all, your personal opinions… You can even get fellow Real Estate Professionala or even your clients to write articles for you. If you do not consider yourself the newsworthy type, create a Blog that is an extension of your personality, are you funny, political, outrageous? Do you like kids, sports, family? Tell funny stories about some of your sales adventures… get the picture?

When writing your articles remember that people love to buy but they hate to be sold! So make your Blog the area that people can look at to either learn, laugh or listen just don’t make it a sales pitch page. That is for your real estate website, your blog should be 95% content far removed from being a sales pitch. The 5% that is sales should only refer to you at the bottom of the post in the form of a signature and links your visitors to your website.

James Osmar
SellinngToolz Ltd
800-409-9850