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Lead Management and Online Lead Generation

Posted by James Osmar | Posted in Lead Generation | Posted on 25-01-2011

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Lead Management and Online Lead Generation                                                                                                                                                                 leads management

Lead management is fast becoming a very important consideration to growing your real estate business. Having a website on the internet has long become a standard practice for real estate professionals however the task of driving targeted traffic and converting leads into legitimate clients is a common challenge.

The fact that marketing on the internet is a relatively new concept has driven many in the real estate business not to adopt internet lead generation, since they do not want to spend funds on a technique that they do not easily understand. However, the use of the internet by prospective buyers and sellers to look for properties has increased dramatically. It is therefore contradictory not to use the internet to generate leads, when most buyers and sellers are actively scouring websites looking for property to buy or sell.

This is high time for a change in perception among real estate professionals about the use of the internet to generate leads. If most of the buyers are to be found on the internet, then you need to start allocating funds for acquiring leads from this source. Here are a few channels that you, as a Real Estate Professional®, can use to look for clients.

Most of the big search engines such as Google and Yahoo have programs that allow you to bid on keywords and pay for the clicks that you get on your ads. This way you get your site listed on a sponsored ads section and when a prospective client searches the keywords that you have specified, their search leads them to where you have posted these ads. This in turn directs them to a website of your choice when clicked on by these visitors.

When using this method, you need to come up with keywords that the buyer will most likely use when they are searching for property. Every time a buyer clicks on your ad, you will pay an agreed on amount, so you will have to be prepared for the cost. This is easily controlled as you can establish your daily budget in advance.

Along with search engines you can also use directories such as Craigslist or KIJIJI which work in a similar fashion to search engines. It can be difficult to measure the effectiveness of directories and search engines when generating targeted leads with traditional web pages. This is one the big benefits of lead generation websites, they are affective in capturing leads and tracking results. This is especially necessary when running pay per click campaigns, the best tracking results occur when a campaign is paired with a specific lead capture website designed for a narrowly defined search, giving you measureable results.

The best way is to use lead generating websites for pay per click campaigns is with a low branded website, as the visitors looking at real estate during this stage are often not yet trying to find a Real Estate Professional®. Using a personal branded website will limit the number of willing participants accepting your offer to assist in their search during this browsing stage. Therefore websites that are strategically designed focus on real estate and not the Real Estate Professional® are significantly more successful. It can be expensive to look for leads using the wrong method, the use of the correct lead capture websites with a well designed pay per click campaign is essential to your overall success.

Online lead management has become a necessary addition of many top Real Estate Professionals® active prospecting efforts as they recognize that this method is far superior to newspaper and magazines. Because as NAR indicates, this is where 94% of people start their home search and it is about one thirtieth the cost of these traditional sources even when factoring in the cost of leads management.

James Osmar
SellingToolz Ltd.
800-409-9850

Managed Internet Leads

Posted by James Osmar | Posted in Lead Generation | Posted on 02-01-2011

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Managed Internet Leads

Leads are the lifeline of the real estate Industry, prospecting should be your most important appointment of the day. If you do not have the knowledge, the interest or the time to tap into this low cost source called Google, we have created an extremely effective solution. This is a complete turnkey opportunity, enabling you to run your real estate business while we  generate your Internet leads.

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  • The Internet offers Real Estate Agents the lowest cost source of leads across all possible mediums. Just think about what cost you to advertise and generate a lead form a newspaper or real estate magazine.
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  • It would be safe to say that it cost at least forty to two hundred dollars to generate a lead form a real estate print ad and it would cost at least a thousand dollars to generate a lead from an average market evaluation mail out.
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  • You can generate leads from a Google pay per click campaign for pennies in comparison to these lead sources and we will prove it.
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  • You don't need to be a tech savvy Real Estate Professional; we will do the heavy lifting for you. That's right, all you need to do is provide your information and we will do all the setup of the web pages that you need, the accounts that you need and the understanding of what it is you as a real estate agent you need to do.
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  • Getting the leads is now the easy part, all you have to do is return the calls… and there will be lots of them. You pick the budget that you are comfortable working with and we will target the leads that will go to your or your real estate team's inbox.
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  • Consistently get the number of leads you want and never worry or struggle again. If you have a large number of agents on your team or if you are selling homes and properties solo. We can build the lead generating program that will make you and your real estate business successful.
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  • The National Association of Real Estate Professionals (NAR) has researched and states that 94% of all people now go to the Internet to start their real estate home search and even more significant, 75% of buyers and sellers pick the first agent the meet with.
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CLICK HERE TO LEARN MORE ---->>> Leads Management

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Internet Prospecting and Lead Conversion

Posted by James Osmar | Posted in Real Estate Social Traffic | Posted on 20-01-2010

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Real Estate Agent Training - Real Estate advertising can cost a small fortune. In this short Internet training video you will see for yourself how to successfully find all the real estate leads you need to be successful in your market at the lowest possible price.

Managed Internet Leads <<< ---- CLICK HERE

SellingToolz Ltd.
800-409-9850