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Real Estate Blogs – Search Engine Ranking and Anchor Text

Posted by James Osmar | Posted in How to Web Page, Real Estate Blogging | Posted on 14-01-2011

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Real Estate Blogs

Do you know that when you make a comment on someone else's blog post      Real Estate Professionals
and add your URL, you will have created a link to your website giving it
a higher value in the search engines?

Links pointing to your website from another site are great!! They are called back links, and one way do follow links are considered to be one of the best ways to get your site better ranking.

If your website is new and you make a blog post with your domain link attached, this will very likely cause your site to get indexed faster. What this means is that you will see your web page in the search engines sooner. This happens because the search engines will find your site through this previously indexed blog that you are posting to, causing your site be index... cool! You can also do this by making comments on Twitter or Delicious and adding your link there.

Make sure that when you post comments your web page link is attached, and when posting to a blog be sure that the comments are relevant to the post that you are submitting to or they may not be considered worth approving on that site.

If you have your own blog and you should have a blog with a unique domain name, this is where things get real interesting... Research some keywords before you write your blog post and be sure to add these keywords to your article. You can use Google's keyword tool to find relevant keywords or keyword phrases for your service, product or market.

To get your website to rank higher in the search engines, turn the keywords in your blog article into a hyper link; this is called adding anchor text to your post. You are now creating a very strong relationship between these keywords and your website... the search engines love this and the more often you do it, the more relevant your website will become with your chosen keywords. Your blog now has your selected keyword anchor text pointing to your website; being able to create a back link is one very important reason to have your website and your blog setup with separate domains.

Let's learn by example, say your business offers lead generation real estate agent websites, which ours does. You can see how I added into this article the keywords "lead generation" and real estate websites, two very good keyword phrases for my business. Most article editors have an "insert link" feature, making it easy to work at pushing your website higher in the search engines simply by choosing to highlight your selected keyword phrase; you then add your link... which is your URL or domain name. This will enable you to gain an associated relevance to these keywords.

I would suggest if your article is short you should limit the number of links, as you are dividing the keyword strength by the number of links inserted into to the article. Therefore diminishing the value by the number of links added, in this case of adding links more is not always better. This is especially critical if you are pulling strength away from other more significant keywords that you might be attempting to rank high for.

There are many ways to improve your search engine ranking, one of the keys tips to remember is that Google and Yahoo are the top two search engines and they love content, so make sure your site is full of new and interesting, keyword rich copy. Do your research and share what you know, post to blogs and articles sites with unique, original content and if your post gets picked up and goes viral... it might just be what it takes to push your website to page one in the search engines.

Watch for more great tips to come.

James Osmar

Real Estate Websites and Training

SellingToolz Ltd.

800.409.9850

MLS® London, Ontario – Real Estate Blogs

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 09-01-2011

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Real Estate Bloggging should be just one of your real estate website

strategies used for lead generation and lead

Real Estate Websitesconversion...

Whether you are a non blogger or non article writer or perhaps you are just considering blogging, even if you are a master article writer… this is meant for you!

 

Your Real Estate Blog should be just one of the websites that you have in your suite of web pages, the entire suite is designed for prospecting and keeping in contact people at different times and for different reasons during the buying and selling cycle.

Many non article writers that I speak to think that blogging is too much work. Before the sound of the words real estate blogging has stopped resonating throughout the room they have lost interest.

That’s unfortunate because there are so many great benefits for the real estate agent that is willing to spend a small amount of time posting articles that are worthy of consideration with regard to enhancing your sales. I will cover several good reasons for here in this series of short articles.

The definition of a blog is

Informal Full name: weblog a journal written online and accessible to users of the internet.

The best way to look at blogging is that it is a website that you can change with a few simple clicks of a mouse to add or remove whatever content you want. You get to do this when you want and you are able to add copy, photos or video.

So unlike any other website that you have, you will be able to gain maximum control over the look and the feel and you will gain the flexibility to make it an extension of yourself, shaping the way you want you and your business to be perceived.

The Ability to Shape Your Reputation

 

Shaping your reputation is one of the more valuable of reasons to post information on your own Blog.

Because Blog information is dynamic and not static, meaning that it is always changing, you gain the ability to capture and hold your visitors attention. Your personal real estate website, once you have it set up it pretty much stays the same. Plus your personal website unlike your Blog should be set up as a sales pitch and lead generation site whereas your blog should be used for other purposes.

If you want to be the provider of news, this is the tool. If you want your Blog to be an expression of your personality or if you want to shape and influence the way you want your buyers and sellers to see you in your marketplace you have to consider Blogging as the most effective and cost efficient way to achieve this.

The tip that I will pass along is to get your blog post to take the form of value offered. What I mean is that you will do more harm than good if you try to make you blog posts a sales pitch. Write your articles as a news or articles of interest… and you might just get your buyers and sellers coming back to read more.

News comes from everywhere, your local real estate board, search engines such as Google, television, magazines, other Blogs and the best place of all, your personal opinions… You can even get fellow Real Estate Professionala or even your clients to write articles for you. If you do not consider yourself the newsworthy type, create a Blog that is an extension of your personality, are you funny, political, outrageous? Do you like kids, sports, family? Tell funny stories about some of your sales adventures… get the picture?

When writing your articles remember that people love to buy but they hate to be sold! So make your Blog the area that people can look at to either learn, laugh or listen just don’t make it a sales pitch page. That is for your real estate website, your blog should be 95% content far removed from being a sales pitch. The 5% that is sales should only refer to you at the bottom of the post in the form of a signature and links your visitors to your website.

James Osmar
SellinngToolz Ltd
800-409-9850