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Marketing Real Estate – Twitter and Facebook Make Poor Selling T

Marketing Real Estate with Twitter and Facebook . Marketing Real Estate - I have never been a great proponent of Twitter… until now! I really truly did not see the value it offered a real estate agent until I discovered this strategy. Over the...

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Super Cool Video Hack

Posted by James Osmar | Posted in Real Estate Training | Posted on 31-08-2018

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Hey...

Have you ever wanted to fire off a quick "video message" by email or SMS text using just your cell phone?

You will save hundreds of dollars a year with this super cool video hack.

Shoot private, unlisted or public videos... and build a library of your own so that you can quickly add video to your text messages or emails using just the tools tucked inside your YouTube channel.

Would you agree that in sales, personality is very important?

When tapped into, your personality can be leveraged to open more doors than your knuckles or a telephone ever will!

In this video, you will see how to leverage your personality... sending off quick one-time Thank-yous, Congrats, Happy Anniversary or system training videos.

... the list is quite literally endless. 

This hack will also save you massive amounts of time...

Especially when setting up automation campaigns with the LeadBookerCRM for ongoing delivery of your messages.

I love what I do!

James "Super Cool" Osmar 
SellingToolz Ltd.
http://LeadBooker.com

800.409.9850

P.S. If you Liked this Video Subscribe to our Channel... It motivates me!

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New Canada Anti Spam Rules That Will Affect You

Posted by James Osmar | Posted in How to Web Page | Posted on 10-06-2014

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If you are Canadian, on July 1st there will be a new set of email rules that may affect you.

These rules are being set out by the federal government under a new Anti-Spam Legislation and should be taken seriously as penalties can be extreme, ranging into the millions. For a more in depth explanation follow the link below.

http://www.crtc.gc.ca/eng/casl-lcap.htm

CRTC

Where most of us will be focused is on the section, consent to send email. There are three general requirements for sending email to an electronic address. You need (1) consent, (2) identification information and (3) an unsubscribe mechanism. There are two types of consent – express and implied.

Express consent is having written or some other form of proof, implied can be deemed by the fact that you have sent to an address for years and have included proper identification and a removal option.

Where it gets interesting for people such as real estate agents or other sales professionals, is when someone gives you a business card. Yes... you are allowed to send the person email as long as it relates to their official business capacity. However, if they asked not to be included on any email list, sending to them could open the proverbial can of worms.

One of the safest ways to ensure you are on the right side of the law is to forward an email such as this to your entire email list explaining these current events, include your identification and an unsubscribe option to remove themselves from any future email.

What I do not favor about this type of law is email from computer driven, offshore senders which is often the bigger problem, will not be effected. However there are ways to deal with these senders, one of which I have included in the Post Script.

 

Because change in necessary,

 

James Osmar
SellingToolz Ltd.
http://SellingToolz.com
1241 Beaverbrook Ave
London, ON

 

P.S. Here is a great tool that I have used to handle my spam email for the past couple years. What I like about it is that it generally gets rid of 100% of spam robot delivered email. It has a simple concept, a live person will get an email asking for confirmation, if they are not a live person you don't get the email. It is truly awesome!

 

Click Here To Get a 30 Day Spam Arrest Trial

Real Estate eMail

Posted by James Osmar | Posted in Lead Generation, Real Estate Blogging, Real Estate Training | Posted on 20-01-2011

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eMail Drip Campaigns Do Not Work!                                                                                                                                       email campaign

Real Estate eMail will most certainly enhance every real estate agents sales if they build into their systems a regular well thought out follow up routine. It is necessary to keep regular contact with your real estate leads and long term list. This can be done with emails, calls or direct mail; it’s just not done the way you might think it is… I will slap you with this, DRIP eMAIL DOES NOT WORK, so don’t do it!

You must learn to follow up when using email, delivering items of value not irritating babble. Because and I will say “trust me on this”… most prospective clients will be interested in themselves not you, your sales dribble about how wonderful you are or tips on how to clean their closets. These strategies are pathetic and have been crafted by real estate wannabes that do not know what it is to prospect and have never spent any serious time in the prospecting trenches.

People that start out looking at real estate want to see real estate, so send them what they want. When buyers are in the stages of buying you should be prospecting them… this is a learned skill. You are going to have to grow a pair and step up your efforts to make contact with the people when they have raised their hand and left some sort of contact information with you. Sadly, I see a large number of real estate agents fail right here! The only reason for failure at this stage is you are lazy or afraid and if you want to be successful at selling real estate then you had better deal with these demons.

Your best practice is to make the initial follow up with the intent of developing rapport so that you can make your offer; I call this initial offer the elevator sales pitch. It is a strategy that involves building rapport and then being able to make a short offer, hence the metaphor… elevator sales pitch. Imagine meeting a person at the base of and elevator and you overhear them calling their spouse. Honey I drove by a great house today lets grab a Realtor® and go look at it. You step onto the elevator and you now how thirty to sixty seconds to give your pitch before this person escapes through the opening door… blow it and you will never see this person again.

Every real estate agent should learn to deliver a thirty to sixty second sales pitch, because people love to buy, they never like to be sold. When you learn to deliver your message at the right time, people will give you the courtesy to listen. If they are interested they will move into wanting to buy, if not you might want to consider backing off the pitch and work towards building that right moment. Successful salespeople learn to sense this and that is why they are son dammed good!

When you get an internet lead you must build rapport, and then use your finely tuned well crafted elevator sales pitch. You now have thirty to sixty seconds to get them to want your system of delivering the listings they want via eMail. Getting them set up sending listings is your best bet to continue the contact and enabling you to keep building rapport to the point of getting a face to face appointment.  By sending listings you will now have the built in formula for the follow up call. Don’t just send listings with out a phone call follow up thinking you are doing your job and hoping that they will call you. The entire point is to use this as the lightening rod that gives you a reason to make contact leading to an appointment.

The entire strategy is not a drip email campaign it is prospecting at it finest, getting you to that critical face to face appointment and as NAR tells us, you will have a 75% chance to be the agent of choice by being the first agent they meet with. With 50% of all people that fill out a form on the internet making a move with in 1 – 18 months, this is a hot list to target and you would be wise to hone this skill.

Do not place a person on drip email during the prospecting stage and if they will not answer your phone calls, don’t automatically send them listings to view. Send one email to try to establish contact, who knows the phone number might be wrong. If they will not engage with any sort of contact, then move them to your drip campaign because at this point you have nothing to lose.

If you can see that the relationship is developing in a way that is positive, this will lead to the face to face appointment. If after a couple weeks the prospect has been avoiding your calls, cut them off. Send an email suggesting that they call you if they would at anytime in the future like to continue their home search. If they email asking to stay on the system, eMail them back asking for a phone conversation to discuss their future needs. You need to call because you need contact in order to gain that all important face to face appointment. If they email you asking to stay on the system, email them back with instructions to call you. I have to make this abundantly clear; prospecting is about building the relationship to the point of getting a face to face appointment.

I consider Real estate sales to be a contact sport and it’s not meant for sissies!

Your entire goal is to establish rapport to gain a face to face appointment. At anytime in the sequence of your established goal, the game is changed; you can now put your prospects on drip email. Drip email should only be used as a means of keeping in long term contact with potential clients or past clients that are not in the market to buy or sell. This determination is rather simple, they are in a 120 day time frame or they are not. If they are inside of 120 days deliver items of value and that would be listings that meet their goals. For buyers or sellers on your list that you either do not know what their plans are, they have already bought and sold or their plans are outside the 120 day prospecting period. They go on your long term contact strategy and that involves marketing with your real estate blog.

Read this article on Real Estate Blogs to expand on email strategies.

To recap The Chunk Method of Selling

Build Rapport
Elevator Sales Pitch
Qualify Their Needs and Ability
Send Items of Value (Listings)
Continue Building Rapport
Get a Face to Face Appointment
Contract Signed

James Osmar

SellingToolz Ltd.

800-409-9850

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