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London Ontario Real Estate – Real Estate Blogs

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 21-01-2011

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London Ontario Real Estate - Power Blogging                                                                                                                       search enging ranking

London, Ontario real estate is a fairly major search term in London for buyers and sellers searching real estate in the city.

This article has been written to illustrate how blogging can give a big push to a website that is already ranking well in the search engines, because it has already had much of the search engine optimization (SEO) needed for good page rank done to it; however there is still room for page rank improvement… I Love a challenge!

There are two main areas you can put your effort into getting a website to rank well in the search engines. 1. on page factors 2. off page factors. For the purposes of this article I will be discussing a few on page factors.

Last week I wrote an article with the challenge of getting a blog post to page one on Google for the keyword phrase MLS London Ontario; it took four days to see the post make it to #5 on page one for that search term. I also wrote an article the next day to show how blogging can help a new website get indexed and ranked quicker by article writing and linking it to anchor text. I built a website that day and pointed the domain name LondonOntarioRealEstateMLS.com at this new web page and in 6 days the website was on the middle of page two for that search term. I should add this was all that was done to the website; there were no other SEO improvements made… in the internet world, that’s awesome!

This article is now being written to help push the London Ontario real estate website JamesOsmar.com higher for the search term London Ontario real estate. At the time of this writing the website was ranked #14 on Google.ca which is position #4 on page two. By the way Google.ca and Google.com will show different results. Two weeks ago, before I tweaked the website it was sitting at #49. I am sure that if writing one article will not do the trick of improving its current position, three or four articles would push the website to page one.

At this time I do not actively sell real estate in the city of London, Ontario or anywhere else. We use the website for illustration purposes, a live example for real estate agents across United States and Canada to view. However if I was selling, using what has been discussed here and other SEO capabilities that we have added to these websites, (see PerformanceWebPage.com) the James Osmar.com website would definitely be on the page one. Because of what we have learned from our brain storming sessions I believe that we can push pretty much any website in the industry to the top of the search engines, much the same way we have done with our own business websites.

James Osmar
SellingToolz Ltd
800-409-9850

Real Estate Blogs – Search Engine Ranking and Anchor Text

Posted by James Osmar | Posted in How to Web Page, Real Estate Blogging | Posted on 14-01-2011

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Real Estate Blogs

Do you know that when you make a comment on someone else's blog post      Real Estate Professionals
and add your URL, you will have created a link to your website giving it
a higher value in the search engines?

Links pointing to your website from another site are great!! They are called back links, and one way do follow links are considered to be one of the best ways to get your site better ranking.

If your website is new and you make a blog post with your domain link attached, this will very likely cause your site to get indexed faster. What this means is that you will see your web page in the search engines sooner. This happens because the search engines will find your site through this previously indexed blog that you are posting to, causing your site be index... cool! You can also do this by making comments on Twitter or Delicious and adding your link there.

Make sure that when you post comments your web page link is attached, and when posting to a blog be sure that the comments are relevant to the post that you are submitting to or they may not be considered worth approving on that site.

If you have your own blog and you should have a blog with a unique domain name, this is where things get real interesting... Research some keywords before you write your blog post and be sure to add these keywords to your article. You can use Google's keyword tool to find relevant keywords or keyword phrases for your service, product or market.

To get your website to rank higher in the search engines, turn the keywords in your blog article into a hyper link; this is called adding anchor text to your post. You are now creating a very strong relationship between these keywords and your website... the search engines love this and the more often you do it, the more relevant your website will become with your chosen keywords. Your blog now has your selected keyword anchor text pointing to your website; being able to create a back link is one very important reason to have your website and your blog setup with separate domains.

Let's learn by example, say your business offers lead generation real estate agent websites, which ours does. You can see how I added into this article the keywords "lead generation" and real estate websites, two very good keyword phrases for my business. Most article editors have an "insert link" feature, making it easy to work at pushing your website higher in the search engines simply by choosing to highlight your selected keyword phrase; you then add your link... which is your URL or domain name. This will enable you to gain an associated relevance to these keywords.

I would suggest if your article is short you should limit the number of links, as you are dividing the keyword strength by the number of links inserted into to the article. Therefore diminishing the value by the number of links added, in this case of adding links more is not always better. This is especially critical if you are pulling strength away from other more significant keywords that you might be attempting to rank high for.

There are many ways to improve your search engine ranking, one of the keys tips to remember is that Google and Yahoo are the top two search engines and they love content, so make sure your site is full of new and interesting, keyword rich copy. Do your research and share what you know, post to blogs and articles sites with unique, original content and if your post gets picked up and goes viral... it might just be what it takes to push your website to page one in the search engines.

Watch for more great tips to come.

James Osmar

Real Estate Websites and Training

SellingToolz Ltd.

800.409.9850