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Real Estate Blogs – Increase Your Search Engine Page Rank

Posted by James Osmar | Posted in Real Estate Blogging | Posted on 04-01-2011

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Real Estate Agent Blog

Real Estate Blogs

Real Estate Blogs are one of the keys to long term real estate sales success is being able to keep in touch with your client list in an easy, cost effective way. Nothing compares to the market positioning offered by your blog. It is cheaper than mail (and less work!) and offers more coverage than the phone or door knocking. The big bonus is how you are able to affect your website positioning with in the search engines as well as your clients minds!

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You will learn…

  • How to position yourself in the minds of your buyers and sellers the way you want to be perceived. It is almost too easy; you do not want to appear to be a “salesperson” on your real estate Blog. Your job here is to illustrate your vast knowledge. Provide news and facts of interest to your buyers and sellers.
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  • Your Blog is the most inexpensive way to keep in contact with your real estate list. At over a dollar to send a letter, and what can add up to several man hours to prepare, direct mail is expensive and can effectively be used in a more limited way. The telephone, while valuable can take far too long to keep in touch with a sizeable list.
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  • How to find an abundance of free copy-and-paste articles, photos and videos for your real estate Blog. On the Internet, news articles are everywhere. Your local board for starters, as well as state and provincial associations and national associations. You can also search for other real estate blogs and you will have all the easy posting information that you need.
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  • How to cut the cost of your direct mail program by 75% to 100% and do more to impress and keep the attention of your buyers and sellers. When you build your past client email list, we will show you how to write a “proper” email, linking people to your blog. You only have to send email every 3 months if at all. This will save you thousands of dollars every year, especially if you are considering direct mail marketing.
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  • To get your clients to want to read your posts, look at your photos and view your videos. You have to make the posts newsworthy, make your emails short and make all your content 95% news and only 5% sales. Your clients will read your email if it is not a sales pitch. It is critical to remember that your buyers – once they move in – will not be moving out for 5 to 10 years. The last thing they want is another sales pitch.
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  • Set up a separate domain name from that of your personal web page. If you have your blog set up as “mydomain.com/blog” it becomes part of your sales page. And that is exactly what you do not want. You do want to direct your clients from your blog to your personal web page and they will go there when they are ready. Remember: people like to buy, but they do not like to be sold!

CLICK HERE TO LEARN MORE ---->>> Real Estate Agent Blogs

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