Amazon.ca Widgets

Featured Post

New Canada Anti Spam Rules That Will Affect You

 Powered by Max Banner Ads If you are Canadian, on July 1st there will be a new set of email rules that may affect you. These rules are being set out by the federal government under a new Anti-Spam Legislation and should be taken seriously...

Read More

Marketing Real Estate – Twitter and Facebook Make Poor Selling Tools

Posted by James Osmar | Posted in Lead Generation, Real Estate Social Traffic | Posted on 23-01-2011

Tags: , , , , , , ,

2

twitter and facebookMarketing Real Estate with Twitter and Facebook

.

Marketing Real Estate - I have never been a great proponent of Twitter… until now! I really truly did not see the value it offered a real estate agent until I discovered this strategy.

Over the past I have joined a few social networks, mainly to see what the buzz was about and to try to learn something new that I could pass on as a selling tool. I actually like using Facebook because it’s kind of cool way of connecting with new and old friends.

The Facebook Soft Sell

With all the headline news lately about Facebook, I still do not consider it to be a great selling tool for real estate; it’s not even a good selling tool. Sure you can post your listings; you can make bold claims that scream loudly that you are a real estate agent. But do serious people go Facebook to buy or sell their a home? Of course not!

There really is not much value there, I do not know of any one individual that has bought or sold a house because of Facebook. I know that as soon as I menton this, some Realtor® will surely stand up and say, but I did. Ok, are you making a living doing it? No, not even close!

However, there are a few small benefits. You can post a house periodically as a reminder to your “friends” that you still exist as a salesperson. These people are on your personal email list anyway right... they are your friends after all… wink, wink!

You can also show your sellers that you are out there working really hard to sell their house because you posted a picture of their house. It can also work as listing tool, showing your sellers how you are going to get their home sold on Facebook….hmm

The red flag here is real estate agents that spend time marketing real estate to aggressively  on Facebook are at risk of irritating their friends. People that join this social network more often than not joined for their own social reasons. I am pretty sure they did not join for the purpose of buying a house. If they were looking for a home they would be looking at or for dedicated real estate sites. More specifically, I am talking about the advertising and personal wall posts and the dreaded personal email with a sales pitch on Facebook. Yuk!

I am not talking about Fan Pages or specific groups, they have their purpose; I am talking about selling on the personal walls of individuals.

Want some real proof that selling homes on Facebook is a waste time? There are paid advertising positions on Facebook where you could post ads for local buyers and sellers. If this was such a real estate hot bed you would most certainly see your fellow Realtors®, the ones that are spending money on pay per click campaigns, lined up in these spots… Don’t see them there much do you? When someone cracks the Facebook code, you will see Realtors® line up like lemmings. Until then stick with a traditional Google pay per click campaign as it is proven to work. If you are going to venture into Facebook paid ads do it with a very small test budget and you probably should, because you might just find that it works in your market.

Interested in Pay Per Click Advertising - Read This Article à Lead Generation

It’s important to remember that people love to buy, the never like to be sold. Keeping in touch with your non active list is better handled with very short emails directing people to your blog posts, stay away from using glorified sales pitches. Your blog should consist of news or other items if value, making it the ideal medium for marketing to your long term list. The big mistake many sales people make is that they do not know when to sell or when not to sell, if your buyers and sellers are not in the market lighten up on the sales pitch. Do you know of anyone that buys or sells a home and then wants to see a sales pitch from their Realtor® a month later?

During my peak selling years, I was a massive prospecting agent. I didn’t stumble into the Top 100 for RE/MAX by accident. So it is with great trepidation that I suggest that one not use this social medium as an aggressive prospecting tool. I simply think there are better ways to go about generating leads, lots and lots of leads. So I suggest try not to be too intrusive on Facebook.

I delete people that Facebook me with their sales pitches to often, I do this because unless I signed up for the email, I do not want it. The reason that I get irritated is because of the low cost of entry, we are all at risk of being inundated by the Facebook sales pitcher, the agents that would not spend a nickel to see an earthquake.  More often than not you never met them or had a telephone conversation with them. However they will bombard you with what they see is the mother lode of free advertising.

Now don’t get me wrong, there is every reason to make a small pitch now and again, that’s cool. Just don’t overdo it and please stay out of the Facebook mail box or personal wall unless you are a legitimate friend, after all this isn’t a postal box, it’s a place for friends. So if you are going to sell make it a soft sell, do a little work post some humor, or photos or news article that direct people to your blog and from there to your website, ease them out of Facebook into your sales website one step at a time. Your clients will appreciate that every time they hear from you, or see you on Facebook it’s not another pitch.

The other problem with the free Facebook advertising model happens when you post on the main wall, whatever you put there moves along the posting wall so fast that very few people see it anyway.

I will offer up this one strategy and it is a great one. When you are taking photos of your seller’s home, get pictures of them standing beside your sign in front of their house. Post a picture to your profile and tag them, you might just get lucky and have some of their friends and family see them beside your sign, giving you that silent endorsement. The photos that you tag will also have longevity on their Facebook page is an inviting non intrusive way.

Raise Your Real Estate Agent Website Page Rank with Twitter

As I mentioned, in the past I saw no real value in Twitter for real estate agents and I say this because of the way it works. No one is going to notice your tweets, so it would appear on the only real value would be that you could tell your sellers that you are going to market their house on the Twitter. Then you had to hope they were gullible enough to buy that pitch.

Here’s the juice, the biggest and best value that you are going to get from making posts, sorry tweets on Twitter… when tweeting, is to add your real estate website link to your tweet, because you can actually influence your Google Page rank. Yes, this will actually been seen as a positive thing by Google. They see your link being passed around and this suggests to Google that your site must be important as people at talking about it and if you do this enough, you will raise your search engine ranking.

There are so many things that you can do to work at pushing your website higher in the search engines and if you are already tweeting, you may as well take the time to add your website domain name to your tweets, especially if you are already twittering.

Happy tweeting!

Oh ya, I should point out this post is more of an opinion then a statement of facts so feel free to agree or disagree and add to the conversation.

James Osmar
SellingToolz Ltd
800-409-9850

.

Comments (2)

[…] much value in it, at least for real estate agents. I discuss this in an article that I about “Marketing Estate Website – Twitter and Facebook Make Poor Selling Tools”. I did manage to find a value for Twitter and it involves getting your real estate websites […]

[…] more from the original source: Marketing Real Estate – Twitter and Facebook Make Poor Selling … This entry was posted in Uncategorized and tagged facebook, friends, hard-on-facebook, […]

Write a comment

You must be logged in to post a comment.