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Google Sites Accounts for 41 Percent of U.S. Online Video Market

Posted by James Osmar | Posted in Real Estate Articles | Posted on 04-05-2009

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Google Sites Accounts for 41 Percent of U.S. Online Video Market

In March, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo! Sites with 335 million (2.3 percent). March represented the first time Hulu has cracked the top three in the ranking of videos viewed.

Top U.S. Online Video Properties* by Videos Viewed

March 2009

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Videos

(000)

Share (%) of

Videos

Total Internet

14,468,345

100.0

Google Sites

5,919,530

40.9

Fox Interactive Media

437,098

3.0

Hulu

380,102

2.6

Yahoo! Sites

334,724

2.3

Microsoft Sites

288,239

2.0

Viacom Digital

277,753

1.9

CBS Interactive

191,686

1.3

Turner Network

167,323

1.2

Disney Online

125,248

0.9

AOL LLC

105,237

0.7

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Google Sites Eclipses 100 Million Viewer Threshold Once Again

Nearly 150 million U.S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million) and Hulu (41.6 million).

Top U.S. Online Video Properties* by Unique Viewers

March 2009

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Unique Viewers (000)

Average Videos per Viewer

Total Internet

149,410

96.8

Google Sites

100,382

59.0

Fox Interactive Media

55,156

7.9

Yahoo! Sites

42,524

7.9

Hulu

41,564

9.1

CBS Interactive

35,400

5.4

Microsoft Sites

32,194

9.0

Viacom Digital

27,168

10.2

AOL LLC

22,349

4.7

Turner Network

19,644

8.5

Disney Online

12,965

9.7

*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Other notable findings from March 2009 include:

  • 77.8 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 327 minutes of video, or nearly 5.5 hours.
  • 99.7 million viewers watched 5.9 billion videos on YouTube.com (59.1 videos per viewer).
  • 47.4 million viewers watched 349 million videos on MySpace.com (7.4 videos per viewer).
  • Hulu accounted for 2.6 percent of videos viewed, but 4.9 percent of all minutes spent watching online video.
  • The duration of the average online video was 3.4 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo

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Comments (1)

This is an article that shows the growing importance of video on the internet. All those that plan on making their presence felt on web would be well advised to start to incorporate this message into their business.

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