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 Powered by Max Banner Ads . Prospecting on the Internet has become the hot topic and is now the main place buyers and sellers go to start their real estate search. This is a National Association of Realtors research finding indicating...

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Marketing Real Estate – Twitter and Facebook Make Poor Selling Tools

Posted by James Osmar | Posted in Lead Generation, Real Estate Social Traffic | Posted on 23-01-2011

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twitter and facebookMarketing Real Estate with Twitter and Facebook

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Marketing Real Estate - I have never been a great proponent of Twitter… until now! I really truly did not see the value it offered a real estate agent until I discovered this strategy.

Over the past I have joined a few social networks, mainly to see what the buzz was about and to try to learn something new that I could pass on as a selling tool. I actually like using Facebook because it’s kind of cool way of connecting with new and old friends.

The Facebook Soft Sell

With all the headline news lately about Facebook, I still do not consider it to be a great selling tool for real estate; it’s not even a good selling tool. Sure you can post your listings; you can make bold claims that scream loudly that you are a real estate agent. But do serious people go Facebook to buy or sell their a home? Of course not!

There really is not much value there, I do not know of any one individual that has bought or sold a house because of Facebook. I know that as soon as I menton this, some Realtor® will surely stand up and say, but I did. Ok, are you making a living doing it? No, not even close!

However, there are a few small benefits. You can post a house periodically as a reminder to your “friends” that you still exist as a salesperson. These people are on your personal email list anyway right... they are your friends after all… wink, wink!

You can also show your sellers that you are out there working really hard to sell their house because you posted a picture of their house. It can also work as listing tool, showing your sellers how you are going to get their home sold on Facebook….hmm

The red flag here is real estate agents that spend time marketing real estate to aggressively  on Facebook are at risk of irritating their friends. People that join this social network more often than not joined for their own social reasons. I am pretty sure they did not join for the purpose of buying a house. If they were looking for a home they would be looking at or for dedicated real estate sites. More specifically, I am talking about the advertising and personal wall posts and the dreaded personal email with a sales pitch on Facebook. Yuk!

I am not talking about Fan Pages or specific groups, they have their purpose; I am talking about selling on the personal walls of individuals.

Want some real proof that selling homes on Facebook is a waste time? There are paid advertising positions on Facebook where you could post ads for local buyers and sellers. If this was such a real estate hot bed you would most certainly see your fellow Realtors®, the ones that are spending money on pay per click campaigns, lined up in these spots… Don’t see them there much do you? When someone cracks the Facebook code, you will see Realtors® line up like lemmings. Until then stick with a traditional Google pay per click campaign as it is proven to work. If you are going to venture into Facebook paid ads do it with a very small test budget and you probably should, because you might just find that it works in your market.

Interested in Pay Per Click Advertising - Read This Article à Lead Generation

It’s important to remember that people love to buy, the never like to be sold. Keeping in touch with your non active list is better handled with very short emails directing people to your blog posts, stay away from using glorified sales pitches. Your blog should consist of news or other items if value, making it the ideal medium for marketing to your long term list. The big mistake many sales people make is that they do not know when to sell or when not to sell, if your buyers and sellers are not in the market lighten up on the sales pitch. Do you know of anyone that buys or sells a home and then wants to see a sales pitch from their Realtor® a month later?

During my peak selling years, I was a massive prospecting agent. I didn’t stumble into the Top 100 for RE/MAX by accident. So it is with great trepidation that I suggest that one not use this social medium as an aggressive prospecting tool. I simply think there are better ways to go about generating leads, lots and lots of leads. So I suggest try not to be too intrusive on Facebook.

I delete people that Facebook me with their sales pitches to often, I do this because unless I signed up for the email, I do not want it. The reason that I get irritated is because of the low cost of entry, we are all at risk of being inundated by the Facebook sales pitcher, the agents that would not spend a nickel to see an earthquake.  More often than not you never met them or had a telephone conversation with them. However they will bombard you with what they see is the mother lode of free advertising.

Now don’t get me wrong, there is every reason to make a small pitch now and again, that’s cool. Just don’t overdo it and please stay out of the Facebook mail box or personal wall unless you are a legitimate friend, after all this isn’t a postal box, it’s a place for friends. So if you are going to sell make it a soft sell, do a little work post some humor, or photos or news article that direct people to your blog and from there to your website, ease them out of Facebook into your sales website one step at a time. Your clients will appreciate that every time they hear from you, or see you on Facebook it’s not another pitch.

The other problem with the free Facebook advertising model happens when you post on the main wall, whatever you put there moves along the posting wall so fast that very few people see it anyway.

I will offer up this one strategy and it is a great one. When you are taking photos of your seller’s home, get pictures of them standing beside your sign in front of their house. Post a picture to your profile and tag them, you might just get lucky and have some of their friends and family see them beside your sign, giving you that silent endorsement. The photos that you tag will also have longevity on their Facebook page is an inviting non intrusive way.

Raise Your Real Estate Agent Website Page Rank with Twitter

As I mentioned, in the past I saw no real value in Twitter for real estate agents and I say this because of the way it works. No one is going to notice your tweets, so it would appear on the only real value would be that you could tell your sellers that you are going to market their house on the Twitter. Then you had to hope they were gullible enough to buy that pitch.

Here’s the juice, the biggest and best value that you are going to get from making posts, sorry tweets on Twitter… when tweeting, is to add your real estate website link to your tweet, because you can actually influence your Google Page rank. Yes, this will actually been seen as a positive thing by Google. They see your link being passed around and this suggests to Google that your site must be important as people at talking about it and if you do this enough, you will raise your search engine ranking.

There are so many things that you can do to work at pushing your website higher in the search engines and if you are already tweeting, you may as well take the time to add your website domain name to your tweets, especially if you are already twittering.

Happy tweeting!

Oh ya, I should point out this post is more of an opinion then a statement of facts so feel free to agree or disagree and add to the conversation.

James Osmar
SellingToolz Ltd
800-409-9850

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Internet Prospecting and Lead Conversion

Posted by James Osmar | Posted in Real Estate Social Traffic | Posted on 20-01-2010

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Real Estate Agent Training - Real Estate advertising can cost a small fortune. In this short Internet training video you will see for yourself how to successfully find all the real estate leads you need to be successful in your market at the lowest possible price.

Managed Internet Leads <<< ---- CLICK HERE

SellingToolz Ltd.
800-409-9850

Real Estate Agent Training and Google AdWords

Posted by James Osmar | Posted in Random, Real Estate Social Traffic | Posted on 08-12-2009

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http://www.youtube.com/watch?v=YGxZcVz_brQ

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Real Estate Agent  Training  in the area of Leads Generation websites and Google Adwords has never been more important. You can do this on your own or get a Managed Campaign.

First time customers get a $50.00  monthy lifetime discount.

The National Association of Realtors tells us that 96% buyers and sellers go to the Internet to start their Real Estate search and 75% of them choose the first agent they meet. With only 7% of people thumbing through newspapers to find their home. A real estate Google AdWords campaign is essential for acquiring leads.

James Osmar
Selling Toolz Ltd.
800-409-9850

Realtor® Training – Internet Prospecting

Posted by James Osmar | Posted in Real Estate Social Traffic | Posted on 11-11-2009

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CLICK HERE ---->>> Real Estate Agent Training

Realtor® Training – Website Lead Generation

Posted by James Osmar | Posted in How to Web Page, Real Estate Social Traffic | Posted on 17-10-2009

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Lead Generation Websites - REALTOR Training - Most Realtors need training on how to get a website to produce leads. The purpose of a great web page should be based on the results of its lead generation ability... Most real estate agent training focuses on script and dialogue, important stuff, just not the right Realtor training for producing a great lead generating website.

Most real estate agents get a web page based on looks and cost and do not understand its function as a lead generator or prospecting tool, they often treat is as a business card or a one stop shopping site for all the needs of a buyer or seller.

If you are a serious Realtor and want to get more leads, watch this video and you will have a new outlook on how a web page should and can be a massive lead generating tool for your business.

SellingToolz Ltd
Real Estate Agent Websites

Real Estate Agent Internet Prospecting

Posted by James Osmar | Posted in Real Estate Social Traffic | Posted on 15-10-2009

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A video used to be embedded here but the service that it was hosted on has shut down.

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Realtor® Training in the most significant area of prospecting today - on the Internet

You can choose where to and how to prospect, but you must prospect. This is where the National Association of Realtors tells us that 94% of all of your potential prospects are going to buy or sell their home.

Only 6% of buyers and sellers are going to newspapers and magazines, so get yourself trained to make your living from Virtual prospecting and your real estate career will flourish.
This training system and the the Internet tools that come with it will make you successful in you efforts to find leads and grow your business.

Anyone that applies this system can and will realize profound success.

Click on the link here to get to the site page SellingToolz Ltd  training site

Real Estate Agent Training

National Association of Realtors® – Internet Prospecting

Posted by James Osmar | Posted in Real Estate Social Traffic | Posted on 13-10-2009

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Real Estate Agent Training -  Every survey, every study all the data that can be found on the subject of where buyers and sellers are looking for homes today, points to the Internet. When the National Association of Realtors is showing us that over 94% of people going to the web to start their search and 75% of them choosing the first agent they meet then as real estate agents we had better listen up.

The National Association of Realtors also tells us that 88% of agents are still trying to use paper to look for their leads... another interesting statistic I read the other day pointed out that only 7% of people are going to newspapers and magazines to find a home.

My name is James Osmar of SellingToolz Ltd. and after 20 years of selling I would like just a few minutes if your time so that you can make an informed decision as to whether or not Internet Prospecting is for you. Remember you must prospect.

Miss this and you will look back and wish that you did not, because we are now on the verge of the biggest opportunity since the conception of the MLS.

What I have done is look at the National Association of Realtors (NAR) and other outside sources of information and build tools and the understanding of these tools so that you will be able to intercept the mass of buyers and sellers before they meet another Realtor or find a house without you.

At this stage whether you are new to the Internet or a pro you must look to the Virtual Market to expand or even keep your business. So go get the training it is not that hard!

James Osmar
SellingToolz Ltd.
Real Estate Agent Websites

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REALTORS® Internet Prospecting System

Posted by James Osmar | Posted in How to Web Page, Real Estate Social Traffic, Real Estate Videos | Posted on 08-10-2009

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Real Estate Agent Websites AVAILABLE OCTOBER 14TH - 12:00pm
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The REALTORS® Lead Generation Internet Prospecting system is by virtual  prospecting  agents  agent  business  websites  website  personal  blog  client  non Branded far the   virtual  prospecting  agents  agent  business  websites  website  personal  blog  client  non Branded virtual  prospecting  agents  agent  business  websites  website  personal  blog  client  non Branded most advanced way for real estate agents to be able to find new business today. With the combination of four websites, you are able to carve out any amount of business that you desire.

The for websites that you need are 1. Personal Web Page 2. Client Contact Blog 3. non Branded Opt-in Page 4. Referral Directory and more to come

As a Realtor you know you need a Web Page and that is where most agents get stuck. Most real estate agents do not have a very effective lead generating web page. The site is normally just a surfing site with all the kinds of information that give the visitor A.D.D. and do not encourage the buyer or seller to leave their contact information.

The page most often does not have video and when it does the user is not getting the most out of the way they are using it. The are not on YouTube and when they are they are not using the components of YouTube to get them to the top of the search engines to drive free traffic.

CLICK HERE ---->>>  Realtors® Personal Website

As a REALTOR you also need a BLOG. You must keep in touch with you entire list and 97% of them will not be buying for 1 to 10 years. A BLOG enables you to keep in touch with you list without appearing to be selling because it is news. Because if you do not keep in touch with your list somone else will.

A good BLOG will be 95% news and 5% sales with a link back to your web page. You do not want to have your BLOG domain name associated with your web page as it too will be considered a sales page.

CLICK HERE ---->>>> Real Estate Agents Blog

The Third web page you need is you non Branded Opt-in Page. We have developed a three step opt-in page that works like stealth. Ideally it is set up to be a gateway to the main listing sites in your area. It is designed to be used with Google the #1 web page on the Internet as well as Yahoo, Craigslist and Kijiji.

This is the Pit Bull of the lead generating virtual experience, it is to be used to go after now business. The great part about this is that it can be turned on and off when you want to work.

Because of it's direct response nature it is the best measurable way to get leads and build your business today - BAR NONE - and I will go as far to say that there has never been a system developed as powerful as this in the history of prospecting

CLICK HERE ---->>>> low Branded Leads Website

The fourth tool you need to round out your virtual marketing experience to be involved with a REALTOR or real estate agent directory.

The obvious reason is for out of town out of province out of state or out of country referrals. But the bigger reason is to be able to use it at the listing presentation so that you can show your clients that you are involved with looking for buyers moving into your town or city.

You can then use the script that we provide with Canada Referral and United States Referral to get the seller to want to send you all the buyers and sellers that they meet. The reason the script is designed to be used at the listing presentation is because that is the day that they will stat to talk about real estate more then any other time in their life.

GO TO

Real Estate Referrals For Canada

or

Real Estate Referrals For United States

Finally all of this must come with training as it is a very strategic way of selling. So we have built the Commission Gusher Training System and we will be showing you how to get all of the knowledge the skills, the equipment and the software to enable you to be a major player in the Virtual Prospecting world today.

We always like to ask are clients to check with their local real estate boards, RECO, CREA the provincial ore state governing bodies throughout Canada and United States such as OREA.

The reason we say this as it is important to be up on the current national and regional advertising standards and regulations with regard to real estate in the Canadian or United States of America real estate markets.

James Osmar
Selling Toolz Ltd.

Laser Targeted Leads – non Branded Opt in Page

Posted by James Osmar | Posted in How to Web Page, Real Estate Social Traffic, Real Estate Training | Posted on 09-09-2009

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CLICK THIS LINK TO HEAR THE - Gold Rush Leads -  CONFERENCE CALL

CLICK HERE   >>>>     Gold Rush Leads - non Branded Opt in Page

CLICK ON THE ABOVE LINK TO LISTEN TO THE CONFERENCE CALL

RIGHT CLICK ON LINK TO DOWNLOAD

Stop wondering why your current web page is so ineffective at capturing leads; it’s not your fault… Using just one type of website for all your web strategies is the real problem. This is way too important to screw up! You do know that the National Association of Realtors (NAR)  research shows 96% of buyers and sellers start their search on the Internet... Don’t you? Yet 88% of agents still try to get most of their business from old school methods. This niche is wide open. Even more amazing, 75% of people hire the first agent they meet. Hmmm 96%… First agent they meet! Has the light gone on yet?

COMING OCTOBER14th 12:oo noon!!

Facebook – Getting Inside Your Buyers and Sellers Circle of Influence

Posted by James Osmar | Posted in Real Estate Social Traffic, Social Traffic Maker | Posted on 25-02-2009

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A video used to be embedded here but the service that it was hosted on has shut down.

http://www.SocialTrafficMaker.com/

Facebook has many more applications then a simple social chat site. As a salesperson or marketer of any service or product, there is an enormous opportunity here to enter the circle of influence of every client or customer you meet.

Follow these simple steps and apply them to other social networking sites and you will increase you influence where every you go.

In this video I will use the example of a Real Estate agent and show how with each client you can enter their circle of influence getting yourself in front of thousands of new customers and friends.

http://SellingToolz.com