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 Powered by Max Banner Ads  http://strategicsellingtools.com/wp-content/uploads/2009/09/redhotwebpage_optin.flv A recent survey by the National Association of Realtors (NAR) indicates that 96% of buyers and sellers start their search...

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Canadian Realtors® Beware

Posted by James Osmar | Posted in Real Estate Articles | Posted on 04-02-2013

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I just took this off of a Realtors® page and I think it is something all
Canadian real estate agents should be very concerned about.

Today is the last day to voice your concerns over Industry Canada's imposing limitations on contacting past clients via email.They are proposing that you will not be allowed to contact past clients after three years without consent from the client. I encourage you to email them today at info@ic.gc.ca

The concerned agent wrote the following wrote them the following...

"I am writing in objection to the two year limit on contacting past clients. The sales cycle for a Realtor® is approximately seven (7) years as that is the average time in which Canadian’s move. Limiting our ability to keep in touch with past clients via E Newsletters and periodic market updates sent by email will impact my business and hence the amount of taxes I pay to the Government of Canada. I don’t understand why the bureaucrats of the Government are systematically choking the life out of the entrepreneurial spirit of businesses, especially small businesses, when all levels of Government supposedly support and endorse business efforts. If you kill businesses ability to generate business the unemployment rate will skyrocket,revenue to the Government will decline and Government jobs will be in jeopardy.

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And For Further Clarity 

Significant Lobbying Success Eases Burden of Compliance for REALTORS®

When anti-spam rules that regulate the sending of commercial e-mail, text and other electronic communication come into force sometime this year, they will be much easier to comply with as a result of extensive and intensive lobbying by REALTORS® and CREA. Seven lobbying successes, highlighted below, preserve important marketing practices and significantly ease the compliance burden of this framework.

1.A transitional provision allows REALTORS® to send electronic messages to clients without express consent for three years, provided the relationship existed before the new rules come into force.

2.The amount of time REALTORS® can stay in touch with a client without express consent after a sale was extended by an additional six months to 24 months total.

3.REALTORS® can follow up with a potential client after exchanging contact information, including at a networking event, so long as the message is relevant to the recipient's business.

4.Express consent to send commercial electronic messages can be obtained orally or in writing. Prior to our lobbying efforts consent could only be acquired in writing.

5.A tremendous amount of information about the sender was required in a request for consent to send an e-mail and in each subsequent message. Our efforts reduced the required amount significantly to include only basic contact information.

6.A requirement to have a website in order to send a commercial electronic message was removed.

7.The regime's unsubscribe requirement was significantly streamlined. REALTORS® only need to provide a single functioning unsubscribe mechanism to consumers.

Materials for REALTORS®, Boards and Associations that outline obligations in a format that is easy to understand and implement will be available well before members need to comply with the new rules.

http://SellingToolz.com

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