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Back to Page One on Google [The PROOF]

 Powered by Max Banner Ads  Getting to page one of Google can be a daunting task, especially at times when Google makes changes to their algorithms. However the truth is, almost anyone can do this by following the rules. Being on page...

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Back to Page One on Google [The PROOF]

Posted by James Osmar | Posted in How to Web Page | Posted on 10-12-2012

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Getting to page one of Google can be a daunting task, especially at times when Google makes changes to their algorithms. However the truth is, almost anyone can do this by following the rules.

Being on page one of Google will definitely affect your businesses bottom line, whether you are trying attract and manage Internet leads, or sell products.

I went through Google’s updates called the Panda and Penguin and was bumped off page one. So I stepped back to look at why Google does what they do, knowing this will make an incredible difference in the way you build your website and therefore the cause and effect on your page rank and then of course your bottom line. Look at it this way, Google wants to reward you, not punish you. They simply want to have the best pages at the top of the search engines that make the experience for the end user as beneficial and rewarding as possible.

Makes sense doesn’t it? We have all had the experience of doing a Google search, where every page we clicked on was junk. That is why Google does what they do; they really want the searcher to be happy with their search results. Your job then is to create a website that does just that.

Before Penguin, Google released a series of algorithm updates called Panda, with the first appearing in February 2011. Panda aimed at down ranking websites that provided poor user experience. To identify such websites, a machine-learning algorithm by Navneet Panda was used, hence the name. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality.
In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold. This is the part of the page that you see when you open you browser, hence below the fold is not viewable.

The strategic goal that Panda andPenguin aim for is to display higher quality websites at the top of Google’s search results. However, sites that were down ranked as the result of these updates have different sets of characteristics. The main target of Google Penguin is spamdexing (including link bombing).

Spamdexing is the repeating of phrases or keywords multiple times in a row, and link bombing is the purchasing links that are of low quality and have little or no relevance to your websites overall characteristics. These activities will get you penalized causing your web page rank to suffer. The secret is to build quality backlinks, using strategies that Google sees as appropriate, again this is super easy to do!

I have sites all over the Internet that are on page one of Google, as a matter of fact to prove it, if you watch this video. You will see that for one search term, I often have up to six websites that show up on page one of Google. How’s that for page rank domination!

James Osmar
SellingToolz Ltd.
http://SellingToolz.com 

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