If you are Canadian, on July 1st there will be a new set of email rules that may affect you.
These rules are being set out by the federal government under a new Anti-Spam Legislation and should be taken seriously as penalties can be extreme, ranging into the millions. For a more in depth explanation follow the link below.
Where most of us will be focused is on the section, consent to send email. There are three general requirements for sending email to an electronic address. You need (1) consent, (2) identification information and (3) an unsubscribe mechanism. There are two types of consent – express and implied.
Express consent is having written or some other form of proof, implied can be deemed by the fact that you have sent to an address for years and have included proper identification and a removal option.
Where it gets interesting for people such as real estate agents or other sales professionals, is when someone gives you a business card. Yes… you are allowed to send the person email as long as it relates to their official business capacity. However, if they asked not to be included on any email list, sending to them could open the proverbial can of worms.
One of the safest ways to ensure you are on the right side of the law is to forward an email such as this to your entire email list explaining these current events, include your identification and an unsubscribe option to remove themselves from any future email.
What I do not favor about this type of law is email from computer driven, offshore senders which is often the bigger problem, will not be effected. However there are ways to deal with these senders, one of which I have included in the Post Script.
Because change in necessary,
1241 Beaverbrook Ave
P.S. Here is a great tool that I have used to handle my spam email for the past couple years. What I like about it is that it generally gets rid of 100% of spam robot delivered email. It has a simple concept, a live person will get an email asking for confirmation, if they are not a live person you don’t get the email. It is truly awesome!